Brand Tone

Innovative & Performance-Driven, Passionate & Player-Focused, Confident & Authoritative, Aspirational & Resilient, Eco-Conscious & Responsible

Brand Values

• •Innovation
• •Quality & Performance
• •Player-Centricity
• •Sustainability
• •Community & Giving Back
• •Integrity & Resilience

Best Practices

• •Lead with Innovation and Performance: Always highlight the technological edge and tangible benefits (power, spin, control, durability) Komodo products offer players. Use strong, active verbs.
• •Maintain Player-Centric Language: Consistently use the "Built for Players, By Players" ethos. Share testimonials, player stories, and focus on how the gear solves player needs or enhances their experience.
• •Be Authentically Passionate & Confident: Let the genuine love for pickleball shine through. Speak with authority about product features and benefits, backed by research, testing, and approvals (like USAPA).
• •Integrate Sustainability Messaging Naturally: When discussing the BioBall, connect its eco-friendly aspects with its high-performance and durability, showing that sustainability doesn't mean compromise.
• •Showcase Community and Values: Regularly feature content about the "Little Dragons" program, partnerships, and the brand's journey. This builds an emotional connection beyond just the products and reinforces the values of giving back and resilience.

Social Perception

Komodo Pickleball is generally perceived as an innovator in the pickleball market, particularly with its material science (Kevlar paddles, BioBall). It's seen as a premium brand offering high-quality, durable, and performance-oriented equipment, suitable for serious recreational players up to professionals. The BioBall initiative has garnered positive attention, positioning Komodo as a forward-thinking and environmentally responsible company. The past association with Andre Agassi significantly boosted its visibility and credibility. Customers appreciate the brand's responsiveness and customer service. There's a growing recognition of their commitment to the pickleball community through sponsorships and grassroots initiatives.

Copy Examples

• •Headline: Unleash Your Potential. Engineered for Dominance. Body: The Komodo [Paddle Name, e.g., Katana] isn't just a paddle; it's an extension of your ambition. Featuring advanced Kevlar technology and a precision-balanced core, experience unparalleled power, spin, and control. Elevate your game. #WeAreKomodo (Tone: Performance-Driven, Confident)
• •Headline: Play the Future. Sustainably. Body: Introducing the Komodo BioBall™ – the revolutionary, USAPA-approved biodegradable pickleball that lasts up to 5x longer. Exceptional performance for your game, a gentler impact on our planet. Make every shot count. (Tone: Innovative, Eco-Conscious, Authoritative)
• •Headline: Built by Players, For Champions Like You. Body: At Komodo, pickleball is in our DNA. That's why every paddle is meticulously designed and tested by players, ensuring the perfect blend of technology and feel. From your first serve to match point, trust Komodo. (Tone: Player-Focused, Passionate)
• •Headline: The Dragon Within: Power. Precision. Persistence. Body: Komodo Pickleball embodies the spirit of the dragon – fierce, agile, and unrelenting. Our Pro-Series paddles are crafted for those who demand the best and strive for greatness. Are you ready to command the court? (Tone: Aspirational, Confident)
• •Headline: More Than a Game. It's a Community. Body: Join the Komodo family and connect with players who share your passion. From our "Little Dragons" youth initiatives to supporting local tournaments, we're invested in growing the sport we love. Gear up and give back. (Tone: Community-Focused, Passionate)