Brand Tone

Spiritual, personal, heartfelt, evocative, emotionally charged, friendly, inclusive, and educational. Focuses on connection, memory, and celestial magic, using words like "magic," "special," "celebrate," "story," and "connection."

Brand Values

• •Personal Connection and Sentimentality
• •Quality and Durability
• •Customer Care
• •Spirituality and Mysticism
• •Uniqueness

Best Practices

• •Always frame the product around the emotional significance of a memory or connection, using storytelling to evoke feelings of love, nostalgia, and magic.
• •Consistently incorporate words related to the cosmos, nature, and light (e.g., "celestial," "glow," "stars," "moonlight," "earth," "energy") to reinforce the brand's core themes.
• •Highlight the custom-made nature of the jewelry in every piece of copy, using phrases like "your moon," "custom-made for you," and "tell your story" to center the customer in the narrative.
• •When mentioning quality or the lifetime warranty, connect it back to the brand's value of caring, positioning it as a promise that cherished memories are safe and made to last forever.
• •Maintain a warm and inclusive tone, writing as if speaking to a friend, and use language that fosters a sense of community and family.

Social Perception

Highly reputable and unique, offering meaningful, high-quality products. Customers form strong emotional connections and view the pieces as irreplaceable symbols of cherished relationships and memories. The brand is praised for its sensational and trusted customer service and is perceived as genuinely caring about its products and customers, delivering personalized experiences.

Copy Examples

• •Some connections are written in the stars. ✨ The day you met, the night you said 'yes,' the moment your world changed forever. Keep that memory close with a custom Moon Phase necklace, capturing the exact moon that watched over your story. What date will you wear?
• •Yours, mine, and ours. The Love Necklace is a tribute to the celestial bond you share. Centered with the moon from your most special date, it’s framed by your two birthstones, uniting your individual energies into one beautiful story. Handcrafted to be worn forever, just like your love.
• •A Little Piece of Magic from Your Special Night ✨
• •Don't just remember your magic moments—wear them. Our Moon Phase jewellery captures the light, glowing in the dark just like the real moon. Charge it with sunlight and let it light up your night. A constant reminder of the date that means the world to you.
• •Jewellery Made with Meaning. We capture the moon from your most cherished moments, so you can carry that memory with you, always. Tell us your date, and we'll create your magic.