Brand Tone

Aspirational, Helpful, Quality-Oriented, Modern, Unique, Trustworthy and Reliable

Brand Values

• •Comfort
• •Quality
• •Customer Satisfaction
• •Style and Aesthetics
• •Reliability and Trust
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., "Aspirational, Helpful, Elegant, Confident"), lists keywords and phrases to use (and avoid), and provides examples of good and bad copy. This ensures everyone writing for the brand is aligned.
• •Prioritize "Comfort" and "Quality": Ensure these core values are woven naturally into product descriptions, social media posts, and all customer communications. Use descriptive language that evokes feelings of comfort, durability, and craftsmanship.
• •Speak to Aspirations, Offer Solutions: Frame copy around how Komforno products help customers achieve their ideal home and lifestyle. Focus on the benefits (e.g., "create a sanctuary," "effortless entertaining") rather than just features.
• •Maintain a Helpful and Approachable Stance: Even with an elegant tone, ensure the language is welcoming and supportive. Encourage interaction, offer advice (as highlighted in their "About Us" and news features), and make it easy for customers to get help.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, Instagram, Facebook, email newsletters, or customer service interactions. Regularly review content across all platforms to check for alignment with the defined brand voice.

Social Perception

Provider of high-quality, stylish, and comfortable furniture with a strong emphasis on customer service. Aims to cultivate a positive perception within the Croatian market for offering unique and customizable furniture options.

Copy Examples

• •Headline: Discover Your Comfort. Create Your Story. Body: At Komforno, we believe your home should be a sanctuary. Explore our collection of unique, high-quality furniture and let us help you craft a space that’s not just beautiful, but truly *you*. Style, comfort, and lasting quality, delivered to your door.
• •Social Media Post: Image: A beautifully styled living room featuring a Komforno modular sofa. Caption: Imagine sinking into this after a long day. ✨ Our modular sofas aren't just about stunning design; they're about creating your perfect comfort zone. Customizable to your space and style. What does your dream living room look like? Share your ideas below! #KomfornoHome #LivingInComfort #InteriorDesign #ModularSofa #CroatianDesign
• •Product Description Snippet (for a solid wood table): Crafted from the finest solid oak, this dining table isn't just a piece of furniture, it's the heart of your home. Each piece tells a unique story through its natural grain, promising enduring quality and timeless style for countless meals and memories to come. Experience the Komforno difference.
• •Email Subject Line: Elevate Your Everyday: New Arrivals at Komforno Are Here! Email Body Snippet: Dear [Customer Name], Transform your living space with our latest collection of exquisitely designed furniture. From statement pieces to subtle accents, find everything you need to bring a new level of comfort and sophistication to your home. Plus, enjoy personalized advice from our design experts.
• •Website Banner: Quality You Can Feel. Comfort You’ll Love. Sub-text: Explore furniture designed to last and transform your house into a Komforno home. Free delivery across Croatia.