Brand Tone

Health-Conscious & Mindful, Refreshing & Vibrant, Approachable & Friendly, Quality-Oriented & Authentic, Modern & Convenient

Brand Values

• •Health & Wellness
• •Quality & Transparency
• •Enjoyment & Balance
• •Innovation & Uniqueness
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., Health-Conscious, Refreshing, Approachable, Quality-Oriented, Modern), along with do's and don'ts for language, and specific vocabulary to use or avoid.
• •Prioritize "Real" and "Organic": Consistently highlight the use of real fruit, organic kombucha, and premium spirits. This reinforces the values of quality, transparency, and health.
• •Balance Health with Enjoyment: While emphasizing the "better-for-you" aspects, always ensure the copy also conveys the pleasure, refreshment, and delicious taste of the cocktails. Avoid overly clinical or restrictive language.
• •Embrace "Sip the Unexpected": Use this tagline and the sentiment behind it to suggest innovation, delightful flavor combinations, and a unique drinking experience that sets the brand apart.
• •Stay Upbeat and Engaging: Maintain a positive, friendly, and slightly playful tone, especially on social media. Use vibrant language and relevant emojis where appropriate to connect with the target audience seeking a balanced and enjoyable lifestyle.

Social Perception

Positive Association with Health Trends, Appreciation for RTD Convenience, Flavor Appeal, Emerging Category Awareness, Limited Direct Customer Feedback Online

Copy Examples

• •Instagram Post (Lifestyle Image): Weekend forecast: 100% chance of sunshine and sips! ☀️ Our Mango Chili Kombucha Cocktail is your perfect partner for a vibrant, feel-good buzz. Made with organic kombucha, real fruit, and premium spirits. What are you waiting for? #KombuchaCocktails #SipTheUnexpected #OrganicLiving #WeekendVibes #RealIngredientsRealGood
• •Facebook Ad (Targeting Health-Conscious Consumers): Tired of compromising your wellness goals for a good cocktail? KOMBUCHA COCKTAILS US offers the best of both worlds! Deliciously refreshing, USDA Organic, gluten-free, and packed with live probiotics. Enjoy a premium spirit cocktail that feels as good as it tastes. Find a store near you! #BetterForYouBuzz #KombuchaLove #GuiltFreePleasures #CraftCocktails
• •Website Banner (Homepage): Finally, A Cocktail That Gets You. ✨ Real Fruit. Real Kombucha. Real Good. Discover the refreshing taste of KOMBUCHA COCKTAILS US – crafted with premium spirits for a mindful indulgence. Sip the Unexpected.
• •Product Description Snippet (for e-commerce): Meet your new favorite ready-to-drink cocktail: our zesty Ginger Grog! We blend authentic, organic kombucha with premium vodka and a kick of real ginger and lime. It's the classic mule, reimagined for a balanced lifestyle. 6% ABV, USDA Organic, and undeniably delicious. #MindfulMule #PremiumSpirits #OrganicGoodness
• •Email Subject Line (Promotional): Unwind the Healthy Way 🌿✨ Your Favorite Kombucha Cocktails Are Calling!