Brand Tone

Friendly and Approachable, Caring and Trustworthy, Proudly Canadian, Authentic and Outdoorsy, Innovative yet Traditional

Brand Values

• •Warmth
• •Quality and Durability
• •Family and Community
• •Canadian Heritage
• •Innovation
• •Social Responsibility and Ethics
• •Customer Focus

Best Practices

• •Emphasize "Warmth" in All Its Forms: Beyond the functional benefit of the products, weave in the emotional and community aspects of warmth. Use words like "cozy," "comfort," "care," and "connection."
• •Highlight Canadian Roots Authentically: Casually and proudly mention Canadian heritage, expertise in cold weather, and support for local communities without overdoing it.
• •Speak to Families and Individuals with an Active Winter Lifestyle: Use inclusive language that resonates with parents, children, and outdoor enthusiasts. Focus on the experiences KOMBI products enable.
• •Balance Heritage with Innovation: Reference the brand's long history and commitment to quality craftsmanship alongside mentions of new technologies and sustainable practices.
• •Maintain a Friendly, Trustworthy, and Slightly Playful Voice: Keep the tone approachable and genuine. While the products are serious about protection, the brand's personality can afford to be lighthearted and engaging, reflecting the joy of winter.

Social Perception

A reliable and trusted brand for winter gear, A quintessential Canadian brand, Family-oriented, Ethical and Community-Minded (among those aware), Good Value for Quality

Copy Examples

• •Headline: Sixty Winters & Counting: Crafted in Canada, For Your Warmest Adventures. Body: Since 1961, KOMBI has been dedicated to one thing: keeping Canadians warm, from the ski slopes to the schoolyard. Our family-owned heritage is stitched into every glove, hat, and base layer, blending decades of expertise with the latest in warmth technology. Embrace winter with KOMBI – your trusted partner against the cold. #KombiWarmth #CanadianHeritage
• •Headline: More Than Just Mittens. It's a Promise of Warmth. Body: At KOMBI, "warmth" goes beyond a temperature reading. It's the feeling of family snow days, the comfort of ethical materials, and the joy of an extra hour outdoors. We craft every piece with care, quality, and a deep love for Canadian winters, so you can focus on making memories. #WarmthInsideOut #EthicallySourced
• •Headline: Innovation Woven In. Generations of Warmth. Body: From pioneering GORE-TEX partnerships to our latest eco-conscious materials, KOMBI has always been at the forefront of winter comfort. We blend time-tested craftsmanship with cutting-edge technology to ensure your family stays dry, warm, and ready for whatever winter brings. Explore our new collection and feel the KOMBI difference. #WinterInnovation #TrustedQuality
• •Headline: Community Comfort: Supporting Canadians, Stitch by Stitch. Body: As a proudly Canadian company, giving back is in our DNA. KOMBI supports numerous local initiatives, because we believe in warming hearts as well as hands. When you choose KOMBI, you're choosing a brand that cares for its community and the world around us. #KOMBICares #CanadianMade
• •Headline: Your Winter Playground Awaits. We'll Keep You Toasty. Body: Don’t let the chill cut your adventure short. KOMBI’s range of performance winter accessories is designed for every member of the family, ensuring maximum warmth and comfort, no matter the forecast. Gear up and get out there – winter is calling! #PlayAllWinter #KOMBIFamily