Brand Tone

Aspirational & Confident, Trendy & Stylish, Empowering, Quality-Focused, Relatable (on social media), Direct & Informative (on product pages)

Brand Values

• •Quality: Commitment to providing high-grade hair products.
• •Self-Expression & Individuality: Encouraging customers to express their unique style.
• •Empowerment & Confidence: Helping individuals feel beautiful and self-assured.
• •Versatility: Offering a wide range of styles, colors, and textures.
• •Customer Satisfaction: Implied through their customer support and focus on positive experiences.
• •Inclusivity: Showcasing a diverse range of models and styles, appealing to a broad audience.

Best Practices

• •Always Emphasize Quality and Luxury: Use descriptive words that convey the premium nature of the products (e.g., "premium," "luxurious," " meticulously crafted," "high-grade").
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the customer feel (e.g., "step into your boldest self," "unleash your inner icon," "invest in your confidence").
• •Stay Trendy and Aspirational: Use language that reflects current styles and inspires customers to achieve a desired aesthetic. Incorporate relevant hashtags and engage with trends on social media.
• •Maintain a Balance of Professionalism and Relatability: While the overall tone is aspirational, social media copy can be more conversational and community-focused. Ensure product descriptions on the website remain informative and clear.
• •Be Visually Consistent with Copy: Ensure the tone of the copy aligns with the brand's visual identity (e.g., high-quality imagery, stylish presentations). The words should match the pictures.

Social Perception

Provider of Quality Hair Products, Fashion-Forward, Trustworthy (for many), Aspirational Brand, Community-Oriented (on social media)

Copy Examples

• •Headline: Unleash Your Inner Icon. Discover Luxury Hair That Speaks Your Language. Body: At My Kolour Kode, we believe your hair is your ultimate accessory. Explore our collection of premium wigs and bundles, crafted for flawless looks and effortless confidence. It’s not just hair, it’s a statement. #MyKolourKode #LuxuryHair #HairTransformation
• •Headline: Dare to be Different. Define Your Style with Kolour Kode. Body: Tired of the same old look? It’s time to play with color, embrace new textures, and express every shade of you. Our vibrant and versatile hair solutions are here to make your vision a reality. Shop now and step into your boldest self. #KolourKodeStyle #BeBold #HairGoals
• •Headline: Confidence Woven In. Experience the My Kolour Kode Difference. Body: Feel the luxury, see the quality, love the transformation. Our meticulously sourced hair is designed for longevity, manageability, and a look that turns heads. Invest in your confidence today. #QualityWigs #HairConfidence #MyKolourKodeGlow
• •Headline: Your Dream Hair is Just a Click Away. Pay Later with Klarna/Shop Pay. Body: Get ready to slay without the delay! Choose your perfect style from My Kolour Kode and enjoy flexible payment options. Because nothing should stand between you and fabulous hair. #ShopNowPayLater #HairDreams #KolourKodeHair
• •Headline (Social Media Engagement Post): ✨ Show Us Your Kolour Kode! ✨ Body: We LOVE seeing how you rock your My Kolour Kode hair! Tag us @mykolourkode and use #KolourKodeKuties for a chance to be featured. Let’s inspire each other with incredible styles! #CustomerLove #HairCommunity #StyledByYou