Brand Tone

fun, youthful, and enthusiastic

Brand Values

• •Self-Expression
• •Affordability
• •Customer Satisfaction
• •Uniqueness

Best Practices

• •Use Energetic and Positive Language: Always incorporate upbeat words like "fun," "new," "shine," "cute," and "latest." This maintains the brand’s youthful and enthusiastic tone.
• •Keep it Simple and Direct: Avoid complex jargon. Use short sentences and clear, direct calls to action ("Shop Now," "Grab Yours," "Tap to See"). This approach is effective for a young, mobile-first audience.
• •Focus on Self-Expression: Frame products as tools for personal style. Use phrases like "match every style," "find your look," or "express yourself" to connect with the core brand value of individuality.
• •Highlight Affordability and Value: Regularly mention sales, discounts ("30% Off Your First Order"), and competitive pricing. This reinforces the brand’s promise of making trendy fashion accessible without compromising on style.
• •Ask Engaging Questions: In social media and email copy, pose questions to encourage interaction and make the audience feel involved. Examples include "What's your kode?" or "Which piece is your favorite?" This builds a community around the brand.

Social Perception

The brand is perceived as positive, delivering good value and reliable service, with customers praising quality, fast shipping, and excellent price point. It is seen as an "up and coming brand" primarily shaped by its own online presence, targeting tweens, teens, and young girls.

Copy Examples

• •✨ New arm candy has arrived! ✨ Don't just follow the trends, set them. Our Beautiful Butterfly Bracelet is here to help you flutter and shine. Tap to shop and find your #KolourKode.
• •👑 Your Style Upgrade is Here! 👑 Get 30% Off Inside.
• •Fun, Fab, Fashion. Your perfect piece for every occasion is just a click away.
• •Tired of boring accessories? 💖 So were we. Kolour Kode offers unique, fun, and affordable jewelry to match your style and your budget. From sparkling necklaces to must-have bracelets, we have the look for every style. Shop our Signature Collection now and get 30% off your first order!
• •Wear your heart where everyone can see it! This adorable Heart Pendant Necklace isn't just an accessory; it's a statement. Perfect for layering or wearing solo, it’s the pop of fun your outfit needs. Cute, stylish, and ready for any occasion.