Brand Tone

Bold, Trendy, and Reassuring

Brand Values

• •Self-Expression
• •Safety and Hair Health
• •Inclusivity
• •Convenience

Best Practices

• •Lead with the Solution: Always start by addressing the primary pain points of hair coloring: damage, commitment, and mess. Use strong, reassuring phrases like "No Damage," "Zero Commitment," and "Washes Out Clean" in headlines and opening lines.
• •Use Energetic and Expressive Language: Incorporate trendy, bold, and exciting words that reflect the product's results. Terms like "vibrant," "head-turning," "bold," and "unreal" align with the brand's expressive value.
• •Emphasize "What It's Not": Consistently differentiate the product from competitors. Explicitly state that it is "NOT a wax" and "NOT a dye" to manage expectations and highlight its unique pomade-based, non-damaging qualities.
• •Show, Don't Just Tell, with Inclusivity: Instead of just saying "for all hair types," use specific examples found in testimonials, such as "works flawlessly on 4C hair," to build credibility and resonate with a wider audience.
• •Create Urgency and Social Proof: Reference the "viral demand on TikTok" and use stock warnings to encourage immediate purchase. Integrate direct quotes from positive customer reviews into ad copy and product descriptions to build trust.

Social Perception

The social perception of KolourItUp is polarized: positive from user-generated content on platforms like TikTok and Pinterest showcasing vibrant colors, but negative on formal review platforms due to issues with customer service, authenticity (allegations of rebranding), and delivery problems.

Copy Examples

• •Ditch the Damage. Keep the Drama. Your black hair CAN have bold color. Our pomade-based color applies in minutes and washes out in one rinse. No bleach, no commitment, just vibrant style. Tap the link to KolourItUp!
• •Your Weekend Hair Is One Click Away. Tired of the same old look? Transform your hair for a night out, a festival, or just for fun. KolourItUp is the damage-free color you've been waiting for. It’s mess-free, wax-free, and washes out clean. Ready to turn heads?
• •Get the perfect dreamy pink hue without the salon visit. Our Sunset Pink pomade delivers a soft, buildable color that feels as good as it looks. Unlike waxes that leave hair crunchy, our conditioning formula keeps your locks soft and brushable. Perfect for all hair types. Washes out when you're ready to go back to basics.
• •Instant Vibe. Zero Regrets. Temporary hair color that’s actually good for your hair. Shop Now.
• •Still Thinking About It? Your hair could be this vibrant by the weekend. No stains, no damage, and no crunch. We saw you checking us out—come back and get the color you deserve with a 15% discount. Use code: VIBRANT15.