Brand Tone

friendly, youthful, vibrant, and empowering

Brand Values

• •Health and Wellness
• •Inclusivity
• •Empowerment and Self-Expression
• •Quality and Affordability
• •Sustainability & Ethics
• •Simplicity and Relatability

Best Practices

• •Embrace Emojis and Youthful Language: Use emojis strategically to add vibrancy and relatability, especially on visual platforms like Instagram and TikTok. Incorporate current, positive slang where appropriate, ensuring it aligns with the brand's empowering and friendly voice.
• •Highlight Values Consistently: Weave in keywords related to health, vegan, cruelty-free, inclusivity, and empowerment naturally within product descriptions, social media captions, and blog posts.
• •Tell the Founder's Story: Share snippets of Kalauna Carter-Holmes' journey and her passion for environmental science and safe beauty to build a personal connection with the audience. This reinforces authenticity and trust.
• •Engage and Uplift: Respond to comments and messages in a friendly, encouraging, and supportive manner. Use language that makes followers feel seen and valued.
• •Showcase Diversity: Ensure that the language and visuals used in all copy reflect the brand's commitment to inclusivity, appealing to and representing all genders, races, and identities.

Social Perception

trustworthy and health-conscious brand

Copy Examples

• •Unleash your inner artist! ✨ Our latest Kolors are here to help you express every shade of you. Healthy, vegan, and always fabulous. #KolorsByK #NailArt #VeganBeauty
• •Self-care Sunday just got a major upgrade! 💅 Treat yourself to a guilt-free mani with Kolors by K. Because beauty shouldn't compromise your health. #PressOnNails #HealthyBeauty #Empowered
• •Dare to be bold? Or maybe a chic pastel? Whatever your mood, we've got the Kolor for it! Our 10-FREE polishes are designed for everyone. Shine on! #InclusiveBeauty #KolorYourWorld
• •From our founder Kalauna's passion for safe beauty to your fingertips – experience the Kolors by K difference. Beautiful nails, healthy ingredients, and a whole lot of love. ❤️ #FounderStory #CrueltyFreeNails
• •Ready for a stress-free glam session? Our easy-to-apply press-on nails give you a salon-perfect look in minutes. Painting your stress away, one Kolor at a time! 😉 #KolorsByK #PressOns #NailGoals