Brand Tone

Inspirational & Creative, Friendly & Approachable, Helpful & Informative, Quality-Conscious & Reliable, Modern & Simple

Brand Values

• •Customer Empowerment & Individuality: Helping customers realize their unique vision for their homes. "Kolorat is individual, simple and just right for you."
• •Quality: Offering high-quality paints and materials.
• •Inspiration: Providing ideas and encouraging creativity in home design.
• •Service & Support: Offering expert advice and making the process easy for customers.
• •Joy & Fun: Making the process of buying paint and decorating enjoyable. "With Kolorat, buying paint is fun! Living with Kolorat is fun!"
• •Simplicity: Making the selection and purchasing process straightforward.
• •Environmental Responsibility: Offering eco-friendly and low-odor paints.

Best Practices

• •Stay Inspirational and Positive: Always focus on the joy and transformative power of color and design. Use language that uplifts and motivates customers to start their projects.
• •Be a Friendly Guide: Write as if you're a knowledgeable and approachable friend offering helpful advice. Avoid overly technical jargon unless explained clearly. Use "you" (or the German "Du") to create a direct and personal connection.
• •Emphasize Quality and Benefits: Clearly communicate the high quality of the products (e.g., coverage, durability, eco-friendliness) and how these benefit the customer (e.g., fewer coats, long-lasting results, healthier home environment).
• •Keep it Simple and Clear: Ensure all communication, from product descriptions to DIY guides, is easy to understand, reflecting the brand's value of simplicity. Make the online journey intuitive.
• •Showcase, Don't Just Tell: Use customer testimonials, before-and-after project photos, and user-generated content to visually reinforce the brand's message and build community. Let real-life examples illustrate the quality and inspirational aspect of Kolorat.

Social Perception

Positive: Customers generally have a very positive perception of Kolorat. High-Quality Products: The paints are seen as high-quality, with excellent coverage and beautiful colors. Excellent Customer Service: Kolorat is praised for its responsive, competent, and friendly customer support and color advice. Inspirational Resource: Customers appreciate the inspiration and ideas provided for their projects. Reliable Online Retailer: The online ordering process is perceived as smooth and efficient. Slightly Higher Price Point: Some articles note that Kolorat paints are priced slightly above standard retail brands, but this is often justified by the quality and custom mixing.

Copy Examples

• •Headline: Your Home, Your Masterpiece. Kolorat Colors, Endless Inspiration. Body: Ready to fall in love with your space all over again? Discover our vibrant, high-quality paints and let your creativity flow. From calming neutrals to bold statements, find your perfect shade and make your vision a reality. We're here with tips, tricks, and all the support you need. Let's make home happen! Call to Action: Explore Colors & Get Inspired!
• •Headline: Bye-Bye, Boring Walls. Hello, Kolorat! Body: Dreaming of a fresh look but not sure where to start? Kolorat makes it easy and fun! Our premium, eco-friendly paints are simple to use and deliver stunning results. Plus, our friendly team is always ready with expert advice. Call to Action: Find Your Perfect Shade Today!
• •Headline: Quality You Can See, Colors You'll Adore. Body: At Kolorat, we believe in the power of great paint. That's why we offer exceptionally covering, durable, and eco-conscious options, individually mixed for you. Transform your home with confidence and colors that truly inspire. Call to Action: Discover Our Premium Paint Collection.
• •Headline: Unleash Your Inner Designer with Kolorat. Body: Your home is a canvas, and Kolorat provides the palette. Dive into a world of stunning colors, get inspired by amazing DIY projects, and find everything you need for your next transformation. We make creating beautiful spaces simple and joyful. Call to Action: Get Project Ideas on Our Blog!
• •Headline: More Than Just Paint – It's Your Home's Story. Body: Every color tells a part of your story. Let Kolorat help you write the next chapter. With our easy-to-use online configurator, expert color advice, and high-quality, eco-friendly paints, bringing your dream space to life has never been simpler or more enjoyable. Call to Action: Start Your Color Journey!