Brand Tone

Aspirational, empowering, supportive, sophisticated, and approachable, with a positive and encouraging undertone.

Brand Values

• •Empowerment
• •Inclusivity and Community
• •Holistic Wellness
• •Quality and Sophistication
• •Authenticity

Best Practices

• •Always use empowering language: Frame your copy around strength, confidence, and resilience, using words that uplift and inspire.
• •Foster a sense of community: Address your audience as a collective of like-minded individuals, using inclusive language like "we," "our community," and "fellow Kollegin ladies."
• •Maintain a sophisticated aesthetic: Ensure that all visual and written content is clean, elegant, and aligned with the brand's premium positioning.
• •Tell authentic stories: Share testimonials and user-generated content that reflect the real experiences of your customers, highlighting their journeys to authenticity and wellness.
• •Be consistent across all channels: Whether it's a tweet, a product description, or a customer service email, the brand's aspirational and supportive tone should be unmistakable.

Social Perception

A premium, female-centric brand offering a holistic lifestyle, known for its strong aesthetic, empowering message, high-quality products, and alignment with wellness trends.

Copy Examples

• •Start your day with a glow. ✨ Our collagen powder is more than just a supplement; it's a daily ritual of self-love. Mix it into your favorite smoothie or coffee and let your inner beauty shine through. #KolleginGlow #InnerBeauty
• •Discover the secret to timeless beauty and wellness. Kollegin is a celebration of the modern woman. From our signature gin to our revitalizing collagen, we're here to help you embrace your most authentic self. Join our community and start your journey today.
• •Your new favorite on-the-go accessory for beauty that sparkles. Our collagen water is the perfect way to hydrate and rejuvenate. #Kollegin #CollagenWater #EffortlessBeauty
• •Kollegin was born from a desire to create a space where women can celebrate their strength, resilience, and unique beauty. We believe in the power of community and the importance of nurturing both your inner and outer self. Every product we create is a testament to this philosophy.
• •Move with confidence. Our K-Fit collection is designed to support you through every workout, empowering you to reach your goals in style. Made with high-performance materials, because you deserve to feel as strong as you are. #KFit #KolleginActive