Brand Tone

Luxurious, Ethical, Confident, Sophisticated, Approachable

Brand Values

• •Ethical Practices & Sustainability
• •Quality & Craftsmanship
• •Luxury & Elegance
• •Customer Confidence & Empowerment
• •Timeless Style with Contemporary Appeal

Best Practices

• •Highlight the ethical sourcing and sustainability aspects in all communications.
• •Emphasize the quality and craftsmanship of the materials and construction.
• •Use sophisticated and elegant language to convey the luxury aspect.
• •Incorporate calls to action that encourage customers to express their individual style and confidence.
• •Maintain an approachable and responsive tone on social media to foster customer relationships.

Social Perception

A recognized and respected brand known for its ethical practices, high-quality luxury goods, and growing international presence. Perceived as a brand that empowers women through confident and timeless style.

Copy Examples

• •"Experience ethical elegance with our handcrafted leather jackets. Responsibly sourced, sustainably made."
• •"Elevate your style with our timeless designs, crafted from the finest materials. Feel confident and beautiful in what you wear."
• •"Discover the perfect blend of luxury and sustainability. Shop our collection of ethically sourced fur coats."
• •"Make a statement with our premium leather apparel. Designed for the modern woman who values quality and style."
• •"Join us in our commitment to ethical fashion. Explore our curated collection of sustainable and stylish pieces."