Brand Tone

Passionate, Friendly, and Community-Oriented

Brand Values

• •Family and Community
• •Customer Service & Value
• •Passion for Pop Culture
• •Authenticity and Trust

Best Practices

• •Embrace the "Collector First" Language: Always speak as a fan. Use enthusiastic and descriptive words. Instead of "New product available," try "Check out this incredible new piece we just got in!"
• •Continue Using "Family" and "Community": Consistently refer to your customer base as the "Kollecta World family." This reinforces the core value of community and makes customers feel like insiders.
• •Be Visually Consistent: Match the friendly, passionate tone with high-quality, exciting visuals. Use bright, clear photos and engaging unboxing videos that show off the details of the collectibles.
• •Engage and Respond in Tone: When replying to comments and messages on social media, maintain the friendly and helpful tone. Answer questions with passion and offer solutions proactively.
• •Create a Simple Tone of Voice Guide: Document the key elements: "Passionate, Friendly, Community-Oriented." List "words we love" (e.g., awesome, grail, epic, family, masterpiece) and "words we avoid" (e.g., cheap, merchandise, unit) to ensure anyone posting on behalf of the brand stays consistent.

Social Perception

The general perception of Kollecta World is largely positive, particularly within the local Adelaide community and among online buyers. Customers frequently praise them as a "great for Loungefly bags, horror, hot toys and funko." Their eBay store has overwhelmingly positive feedback, with customers noting fast postage, well-packaged items, and accurate descriptions. They are seen as a key exhibitor at events like CollectFest, reinforcing their legitimacy and importance in the Australian collectors' scene.

Copy Examples

• •Your collection is about to get a magical upgrade! ✨ The brand new Tinkerbell Tattoo bag from Loungefly has just landed at Kollecta World. The artwork on this is absolutely spectacular! We know how much you love the tattoo series, and this one might be our favourite yet. Tap the link in our bio to welcome her home before she flies off the shelves!
• •A masterpiece for the true collector. The Hordak 1/10 Scale Statue by Iron Studios is here, and it’s breathtaking. From the metallic paintwork to the incredible detail in the veins on his legs, this is a grail-tier piece. We only have a limited number available for the Kollecta World family. Secure yours now and become the master of your universe.
• •Hey Adelaide family! Big news! To say thanks for all your amazing support, we're holding a special in-store mystery box event at our Port Adelaide location this Saturday! We’ve packed them with grails, exclusives, and fan favourites. Come say hi, chat with fellow collectors, and try your luck. We can't wait to see you there!
• •(Image of the storefront or a happy customer) We're more than just a store; we're a family of fans. As an Aussie-owned and operated business, every Funko Pop, statue, and replica you take home supports a local passion. Thanks for being part of the Kollecta World journey!
• •We couldn't wait to get this open! Check out our unboxing of the latest arrivals from Beast Kingdom. The quality is unreal! What do you guys think of this new line? Let us know in the comments below! If you're interested in grabbing one, head over to kollectaworld.com.au. Don't forget to like and subscribe to see what we unbox next!