Brand Tone

Vibrant & Playful, Friendly & Approachable, Lifestyle-Oriented, Enthusiastic & Passionate

Brand Values

• •Functionality & Practicality
• •Fashion & Style
• •Sustainability & Reusability
• •Collaboration
• •Quality
• •Joy & Making Everyday Easier

Best Practices

• •Embrace Vibrant Language: Use positive, energetic, and descriptive words that evoke a sense of fun, style, and ease. Think "burst of color," "effortless style," "adventure-ready."
• •Stay Relatable and Friendly: Write as if you're talking to a friend. Use inclusive language ("we," "you," "us") and a conversational style. Avoid overly formal or technical jargon.
• •Highlight Both Style and Function: Always connect the attractive designs with their practical benefits. It's not just a pretty bag; it's a pretty bag that makes your life easier/more organised/more fun.
• •Weave in Values Naturally: Subtly incorporate mentions of sustainability (e.g., "made with recycled materials"), collaboration (e.g., "our latest artist-designed print"), and the joy of everyday moments.
• •Keep it Visually Congruent: Ensure the tone of the copy matches the visual style of the brand – which is colorful, patterned, and often features people enjoying lifestyle activities. The words should feel like they belong with the images.

Social Perception

Positive for Design and Practicality, Appreciation for Style, Seen as a Go-To for Outdoor/Lifestyle Accessories, Eco-Conscious Appeal, Good for Gifting

Copy Examples

• •Headline: Don't Do Basic. Do Brilliant. ✨ Body: Your everyday deserves a splash of extraordinary! Kollab turns a trip to the shops, a picnic in the park, or lunch at your desk into a statement. Functional, fabulous, and fun – that's how we roll. #KollabCollection #StyleYourEveryday
• •Headline: Picnic Perfected. Sunshine Guaranteed (Almost!). ☀️🧺 Body: Grab your Kollab mat, pack the goodies in our cooler, and make some memories! Our vibrant designs and super practical gear are all you need for effortless outdoor adventures. Adventure often, worry never. #KollabPicnic #OutdoorLiving
• •Headline: From Market Hauls to Beach Strolls – We’ve Got Your Bag. 🍉🏖️ Body: Life’s busy, but who says your accessories have to be boring? Our reusable shoppers, totes, and beach bags are designed with an eye for style and a passion for practicality. Plus, you’re choosing recycled materials – go you! #KollabEssentials #SustainableStyle
• •Headline: Lunch Just Got a Colourful Upgrade! 🥗🌈 Body: Say goodbye to sad desk lunches! Our insulated lunch boxes keep things fresh and look amazing doing it. Brighten up your midday meal and make your colleagues a little envious. 😉 #KollabLunch #WorkWeekVibes
• •Headline: Spotted: Your New Favourite Everything-Bag! 😍 Body: Seriously practical, seriously stylish. Whether it’s for the gym, a weekend away, or keeping the kids' stuff organised, our bags are ready for whatever your day throws at you. Designed in Australia with love and a whole lot of colour! #KollabLove #FunctionalFashion