Brand Tone

Scientific, Professional, and Clinical

Brand Values

• •Innovation and Research
• •Scientific Rigor
• •Commitment to Patient Health
• •Transparency
• •Sustainability

Best Practices

• •Prioritize Scientific Accuracy: Every claim must be supported by research. Use precise, unambiguous language. Avoid making definitive claims of "curing" and instead use words like "support," "manage," and "aid."
• •Maintain a Professional Voice: The tone should always be clinical and professional. Refrain from using slang, overly casual language, or humor. The brand's authority comes from its scientific credibility.
• •Target the Audience: Write for an educated audience. It is acceptable to use technical terms like "Alpha-Lactalbumin," "microbiota," or "serotonin synthesis," but always provide clear, concise explanations of their function and benefit.
• •Emphasize Research and Innovation: Consistently reference the brand's origins in research from the University of Genoa and its ongoing commitment to innovation. This is a key differentiator and builds trust.
• •Focus on "How" Not Just "What": Instead of just stating a product helps with a condition, briefly explain the scientific mechanism. For example, instead of "improves mood," use "supports the synthesis of serotonin, a key neurotransmitter for mood regulation." This reinforces the brand's value of transparency and scientific rigor.

Social Perception

Kolfarma is perceived as a specialized, research-driven pharmaceutical or nutraceutical company rather than a general wellness brand. Its reputation is primarily built within the medical and scientific communities, and it is seen as a credible, albeit niche, player focused on specific medical needs. General public awareness is low.

Copy Examples

• •Rooted in Research, Redefining Neurological Support. Discover the science of Alpha-Lactalbumin.
• •Kolfarma's Serplus is a food supplement developed from clinical research to support serotonin synthesis. Formulated with high-purity Alpha-Lactalbumin, it is designed for the dietary management of conditions where intestinal health impacts neurological well-being.
• •Since 2009, Kolfarma has been translating pioneering research into tangible health solutions. Our commitment is to the patient, to science, and to a better quality of life through continuous innovation.
• •The gut-brain axis is a critical pathway in maintaining neurological health. Emerging research highlights the role of the microbiota in overall well-being. Our focus is on developing targeted nutritional therapies that support this vital connection.
• •Kolfarma: The Science of a Better Life.