Brand Tone

Inspiring, authentic, and socially conscious, with a heartfelt focus on positive impact and community. It is also professional and quality-focused, emphasizing Swiss craftsmanship and durability.

Brand Values

• •Social Integration & Empowerment
• •Sustainability & Environmental Responsibility
• •Quality & Craftsmanship
• •Community & Co-creation
• •Transparency & Authenticity

Best Practices

• •Always connect the product back to the brand's core mission of social integration and empowerment. Start with the human story and the positive impact before detailing product features.
• •Consistently pair the concepts of "style and substance" or "design and purpose." Emphasize that customers get a high-quality, fashionable product that also contributes to a greater good.
• •Employ words like "empowerment," "resilience," "opportunity," "community," and "handcrafted with purpose." The tone should be hopeful and positive, focusing on the achievements and skills of the artisans.
• •Clearly communicate the sustainable nature of the materials (e.g., "made from recycled ocean nets") and the "Swiss Made" quality. This builds trust and reinforces the brand's commitment to both people and the planet.
• •Whenever possible, feature the stories of the artisans. Use quotes, share their backgrounds, and emphasize their role as skilled craftspeople and integral members of the KoKoTé team. This humanizes the brand and makes the social impact tangible.

Social Perception

KoKoTé is perceived as a pioneering social enterprise successfully combining economic activity with a strong social mission. It is praised for integrating refugees and its sustainable practices, serving as a model for responsible entrepreneurship. Products are viewed as high-quality, meaningful, and stylish, with the narrative of refugee craftsmanship adding a powerful human element. The brand has a positive reputation within its community and among social and sustainable development organizations.

Copy Examples

• •Headline: Carry a Story. Change a Future. Body: Every KoKoTé bag is more than an accessory; it's a testament to resilience, a symbol of hope, and a step towards a new beginning. Handcrafted in Switzerland by a team of talented artisans who have found a new home and purpose, each stitch tells a story. Choose a bag that carries both your essentials and a powerful message.
• •Headline: Sustainable Style, Woven with Purpose. Body: Redefine luxury with our collection of bags made from innovative, eco-friendly materials like ECONYL® regenerated nylon. At KoKoTé, we believe in fashion that feels good and does good. Our Swiss-made designs are not only built to last but are also created in a supportive environment that empowers refugees through vocational training. Wear the change you want to see.
• •Headline: The Art of Swiss Craftsmanship. The Heart of Human Connection. Body: Discover the meticulous quality of a KoKoTé bag, where modern design meets traditional craftsmanship. In our Uri factory, artisans from around the world pour their skills and cultural heritage into every piece. The result is a beautifully designed, durable bag that stands for intercultural collaboration and empowerment.
• •Headline: More Than a Bag. A Commitment. Body: When you choose KoKoTé, you're not just buying a bag. You're supporting a mission to provide education and fair employment to refugees in Switzerland. You're investing in sustainable materials that protect our planet. You're becoming part of a community that values people and purpose. Thank you for being part of our journey.
• •Headline: Designed for Your Journey. And Theirs. Body: Whether you're navigating the city or exploring the outdoors, our bags are designed for every adventure. But the journey doesn't end there. Every KoKoTé purchase supports the personal and professional journeys of our refugee artisans, providing them with the skills and stability to build a new life. Carry a KoKoTé bag and be a part of a journey of hope and opportunity.