Brand Tone

warm, caring, reassuring, trustworthy, knowledgeable, and relatable

Brand Values

• •Natural & Organic
• •Gentleness & Safety
• •Effectiveness
• •Family-Focused
• •Quality
• •Sustainability & Eco-consciousness
• •Trust & Transparency
• •Giving Back

Best Practices

• •Embrace the 'Parent-to-Parent' Voice: Write as if you're a caring, experienced parent sharing a trusted secret. Use warm, empathetic, and understanding language. Think 'we understand' rather than a detached, corporate 'the company provides.'
• •Highlight Natural Goodness & Safety: Consistently emphasize terms like 'organic,' 'natural,' 'pure,' 'gentle,' 'plant-based,' and 'no nasty chemicals.' Reassure parents about the safety and suitability for sensitive skin.
• •Focus on Solutions & Benefits: Don't just list ingredients; explain how they solve a problem or benefit the baby (e.g., 'soothes itchy skin,' 'nourishes dryness,' 'protects delicate barriers').
• •Infuse Warmth & Care: Use positive, emotive words like 'love,' 'care,' 'gentle,' 'happy,' 'comfort.' Share the passion behind the brand's creation story where appropriate.
• •Be Authentic & Transparent: Maintain honesty about ingredients and processes. Share real testimonials and stories that resonate with the challenges and joys of parenting. This builds trust and reinforces the brand's origin.

Social Perception

high-quality, trustworthy, and effective brand for natural baby skincare

Copy Examples

• •Is your little one struggling with dry, itchy skin? 🌿 Our award-winning Organic Coconut Oil is packed with nature's gentlest moisturisers to soothe and protect. Made by parents, for parents, because we know how much their comfort means. Discover the Kokoso difference. ✨ #KokosoBaby #NaturalSkincare #SensitiveSkinSolution #OrganicBaby #ParentApproved
• •Wrap your baby in a hug of hydration with our new Dreamy Cloud Baby Lotion. Blending the purest organic coconut oil with calming aloe vera, this oh-so-gentle formula nourishes deeply without any nasties. Perfect for after-bath cuddles and keeping delicate skin soft, supple, and happy all day long. Because every baby deserves the kindest touch.
• •Tired of 'Nasty Chemicals'? Discover Kokoso's Pure & Gentle Care 🥥
• •Loved by Babies, Trusted by Parents. Experience the Gentle Power of Organic Coconut Skincare.
• •Natural Baby Skincare? Kokoso Baby. Organic Coconut Oil. Soothes Eczema & Sensitive Skin. Shop Gentle Solutions.