Brand Tone

Sophisticated & Artistic, Exclusive & Premium, Passionate & Detail-Oriented, Playful & Expressive (with an underlying elegance), Confident & Assertive

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Uniqueness
• •Artistic Expression & Individuality
• •Passion & Dedication
• •Timelessness

Best Practices

• •Develop a Brand Voice Guide: Document KOKORO's specific tone (Sophisticated, Artistic, Expressive, Passionate, Confident), key vocabulary (e.g., "atelier," "couture," "timeless," "expression," "vibrant"), and a "do's and don'ts" list for communication.
• •Prioritize Storytelling: Weave narratives around the inspiration behind collections, the craftsmanship process, and the unique qualities of the materials. This reinforces the artistic and passionate values.
• •Use Evocative and Sensory Language: Appeal to the senses by describing the feel of fabrics, the richness of colors, and the artistry of the designs. Words like "symphony," "dialogue," "ode," and "vibrant" can enhance the artistic and sophisticated tone.
• •Maintain an Elevated yet Approachable Style: While the brand is premium, the call to "have fun with fashion" and "express your identity" implies a welcoming undertone. The copy should be intelligent and articulate without being overly academic or alienating.
• •Ensure Visual and Textual Harmony: The sophisticated and artistic tone of the copy must always align with the high-quality, editorial-style visuals used on the website and social media. This consistency reinforces brand perception.

Social Perception

High-End Chilean Designer Brand, Artistic and Statement-Making, For the Fashion-Conscious and Discerning Individual, Associated with "Slow Fashion"

Copy Examples

• •Instagram Post (Showcasing a new dress): "Unveiling 'Seraphina.' More than a dress, it's a dialogue between form and fabric, an ode to the untamed spirit. Handcrafted in our Santiago atelier from the finest Italian silk. Discover the essence of KOKORO. #KokoroCouture #ArtOfFashion #TimelessElegance"
• •Website Banner (New Collection): "KOKORO: Where every thread tells a story of passion. Explore our latest collection – a symphony of color, texture, and defiant individuality. Dare to express. #WeLoveKokoro #HandmadeLuxury"
• •Product Description (Jacket): "The 'Ignis' Jacket: A testament to meticulous craftsmanship. Tailored from rich French brocade, its silhouette is both bold and exquisitely considered. Designed not just to be worn, but to be experienced. Embrace the extraordinary. #KokoroAtelier #InvestmentPiece"
• •Email Newsletter Subject: "Ignite Your Individuality: The New KOKORO Arrivals Are Here" Body Snippet: "At KOKORO, we believe fashion is an intimate language. Our new collection speaks of fearless creativity and the quiet power of unique design. Find the pieces that resonate with your soul. #KokoroWoman #ExpressYourself"
• •Brand Story Snippet (Website 'About Us'): "Born from a shared passion for the exceptional, KOKORO is the heart of Pola & Ignacio's vision. We journey the world for unparalleled textures and vibrant hues, transforming them into timeless statements of individuality. Each KOKORO piece is an invitation to play, to dare, to be undeniably you. #TheKokoroJourney #MadeInChile"