Brand Tone

Caring, Refined, and Reassuring.

Brand Values

• •Curated Quality
• •Comfort
• •Value for Money
• •Convenience and Versatility

Best Practices

• •Embrace the Curator Role: Use language that highlights your selection process. Phrases like "Handpicked for you," "Our favorite finds," and "The Koko Mee Edit" reinforce the value of your curation.
• •Maintain a Gentle Vocabulary: Consistently use soft, reassuring words across all platforms (website, emails, future social media). Examples: gentle, cozy, soft, cloud-like, serene, charm, whisper-soft, nurturing.
• •Focus on "Why," Not Just "What": Instead of just listing features (e.g., "100% cotton"), explain the benefit in the brand's tone (e.g., "Made from pure, breathable cotton to be gentle on your baby's delicate skin.").
• •Develop a Visual Identity: Ensure all photography and visual content reflects the brand's tone. Use soft lighting, clean backgrounds, and a calming color palette to create a cohesive and premium feel that matches the copy.
• •Build a Community Around Shared Values: As the brand grows its social presence, engage with followers by asking questions that align with your values. For example: "What's the one baby product you can't live without for ensuring a cozy night's sleep?" This builds a community around the shared goal of finding wonderful, practical items for children.

Social Perception

Limited but Positive within its own ecosystem.

Copy Examples

• •Welcome to the Bloom Collection. 🌸 Where timeless charm meets buttery-soft comfort. Each piece is handpicked by us to ensure your little one is wrapped in nothing but the best. Discover the magic of thoughtfully crafted apparel. #KokoMee #BabyFashion #CuratedForComfort
• •The Curation of Comfort. Discover handpicked apparel, sleepwear, and toys designed to make the little moments softer and sweeter.
• •A Treat for You & Your Little One | 15% Off Our Sleep Collection
• •More than just a toy, it's a treasure. Crafted from smooth, sustainable beechwood, this heirloom-quality stacking set is designed for curious hands and growing minds. Nurture their creativity with a piece that is as beautiful as it is playful. Safe, non-toxic, and built to be loved for years to come.
• •Stop Searching, Start Cuddling. Tired of endless scrolling for the perfect baby essentials? Koko Mee brings you a curated world of premium, parent-approved products. From the softest sleep sacks to the most charming outfits, we've done the searching so you don't have to. Shop our collections and enjoy free shipping over $70.