Brand Tone

passionate, artistic, and friendly

Brand Values

• •Quality Craftsmanship
• •Unique & Artistic Designs
• •Customer Connection & Community
• •Passion for Animals
• •Durability & Longevity

Best Practices

• •Tell Your Story: Continue sharing the origin of Kokolati and the passion behind the craft, as this resonates with customers.
• •Use Evocative Language: Employ descriptive words that highlight the artistry, quality, and uniqueness of the products (e.g., "hand-tooled," "meticulously painted," "premium leather," "inspired design").
• •Maintain a Friendly and Approachable Voice: Engage with customers warmly on social media and in all communications. Respond to comments and messages with genuine enthusiasm.
• •Showcase the "Human" Element: Highlight that these are handcrafted items made by a real person/family, emphasizing the care and attention to detail that goes into each piece.
• •Focus on the Pet-Owner Bond: Frame products not just as accessories, but as special items that celebrate the connection between people and their pets.

Social Perception

Positive Customer Reviews, Appreciation for Artistry, Seen as High-Quality/Luxury (within its niche), Good Reputation for Customer Service

Copy Examples

• •Unleash your pup's personality with a Kokolati collar, where every design is handcrafted with love and inspired by the beauty around us. More than just a collar, it's a piece of art.
• •From our workshop to your walks, each Kokolati collar is meticulously tooled and painted by hand, ensuring a unique treasure for your furry best friend. Explore our latest nature-inspired collection!
• •We believe every dog deserves to shine! That's why we pour our passion into creating durable, beautiful leather collars that tell a story. What story will your Kokolati collar tell?
• •Inspired by starry nights and whimsical forests? So are we! Discover Kokolati's handcrafted leather collars, made with the finest materials and a whole lot of heart. Let's create something special for your companion.
• •Join the Kokolati family! We love seeing your adventures. Share a photo of your dog rocking their unique, handcrafted collar and connect with fellow art and animal lovers.