Brand Tone

Passionate & Artisanal, Personal & Heartfelt, Appreciative & Community-Oriented, Quality-Conscious & Detail-Oriented, Creative & Nature-Inspired

Brand Values

• •Craftsmanship & Quality: A deep commitment to traditional leatherworking techniques and the use of superior, ethically sourced materials to create durable, high-quality, and beautiful items.
• •Love for Animals (especially dogs): Stemming from the founder's personal story, there's a genuine desire to create special, meaningful products for pets, viewing them as cherished family members.
• •Originality & Artistry: Each collar is presented as a unique piece of art, with an emphasis on original designs and the artistic skill involved in its creation.
• •Passion & Dedication: The business is portrayed as a labor of love, driven by the founder's enduring passion for the craft and for animals.
• •Customer Connection & Personalization: Valuing direct interaction with customers, incorporating their suggestions, and creating products "just for you with your pet in mind."

Best Practices

• •Always Lead with Passion and Heart: Infuse copy with genuine enthusiasm for the craft and love for animals. Share the "why" behind the products, connecting back to the brand's origin story when appropriate.
• •Emphasize "Handcrafted" and "Artisanal": Consistently use terms that highlight the manual skill, traditional techniques, and artistic nature of the products (e.g., "hand-tooled," "hand-painted," "original design," "meticulously crafted").
• •Speak to the Customer Connection: Address pet owners directly, acknowledging the special bond they share with their pets. Use inclusive language that fosters a sense of community and appreciation.
• •Highlight Quality and Materials: Educate customers about the premium, ethically sourced materials (like vegetable-tanned leather) and the durability of the craftsmanship, reinforcing the value and longevity of the products.
• •Maintain a Warm, Appreciative, and Slightly Whimsical Voice: Keep the tone friendly, approachable, and grateful. Allow the creativity and nature-inspired aspect of the designs to color the language, making it engaging and evocative.

Social Perception

Highly Positive & Admired, Artisanal & High-End, Trustworthy & Reputable, Reflects a Deep Love for Pets, Unique & Creative

Copy Examples

• •Instagram Post (Image: A stunning dog wearing a "Misty Pines" collar): "Where artistry meets adventure. 🌲✨ Each KoKoLati collar is more than an accessory; it's a handcrafted story inspired by nature, made with love for your cherished companion. Our Misty Pines design brings the serenity of the forest to every walk. #KoKoLatiLeather #HandcraftedDogCollars #LeatherArtistry #DogAdventures #MadeWithLove"
• •Website "About Us" Snippet: "It all started with a Golden Retriever named Riley and a desire to create something as special as the bond we shared. At KoKoLati, we pour that same love and dedication into every handcrafted leather collar, using traditional techniques and the finest materials, because your best friend deserves a masterpiece. #KoKoLatiStory #InspiredByDogs #FamilyBusiness"
• •Product Description (for a new floral design): "Introducing the 'Wildflower Bloom' collar: A vibrant celebration of nature's artistry, meticulously tooled and painted by hand on premium vegetable-tanned leather. Let your beloved companion showcase their unique spirit with a collar as original and full of life as they are. Crafted with passion, designed to last. #KoKoLatiDesigns #FloralDogCollar #WearableArtForDogs #VegTanLeather"
• •Email Newsletter Subject: A Gift That Tells Their Tale 🐾 "Body: Hi [Customer Name], At KoKoLati, we believe every dog has a unique story. Our handcrafted leather collars are designed to celebrate that individuality, offering a blend of timeless craftsmanship and personal artistry. Inspired by nature, and made with love in our Southern California workshop, find a piece that speaks to your heart and your loyal friend's spirit. Discover our latest designs..."
• •Facebook Ad (Carousel of different collar designs): "More Than Just a Collar, It's KoKoLati. ✨ Each piece, a labor of love, meticulously handcrafted from ethically sourced leather. From whimsical patterns to nature-inspired scenes, find the perfect expression of your dog's personality. Swipe to see the artistry. Shop now for a collar as unique as your bond. #UniqueDogCollars #LeatherCraft #PetFashion #KoKoLati"