Brand Tone

Creative & Inspiring, Enthusiastic & Passionate, Helpful & Supportive, Friendly & Approachable, Quality-Conscious

Brand Values

• •Creativity & Self-Expression
• •Quality & Variety
• •Accessibility
• •Community & Inspiration
• •Customer Satisfaction

Best Practices

• •Embrace Enthusiasm: Use positive and energetic language. Words like sparkle, dazzling, create, inspire, love, and exclamation points (used judiciously) can convey passion.
• •Focus on the Why: Connect with the customer's desire for creativity, self-expression, and the joy of making. Frame products not just as items, but as tools for their imagination.
• •Be Visually Descriptive (even in text): Use words that evoke the look and feel of the materials – shimmering, delicate, vibrant, dainty, bold. This complements the visual nature of their products.
• •Foster a Sense of Community: Use inclusive language (we, let's create together). Ask questions to encourage engagement and make customers feel involved. Share user-generated content when appropriate.
• •Keep it Clear and Helpful: While inspiring, ensure the copy is also practical. Clearly describe products, explain their uses (especially in tutorials or longer posts), and make calls to action easy to understand and follow. Avoid overly technical jargon unless explaining a specific tool or technique where it's necessary.

Social Perception

Resourceful Supplier, Inspiration Hub, Supportive of the Crafting Community, Trendy (to an extent), Reliable (implied)

Copy Examples

• •✨ Spark your next creation! ✨ Our latest drop of enchanting charms has just landed, bursting with personality and ready to tell your story. Which one is calling your name? 👇 #Kokodiy #DIYJewelry #NewArrivals #CharmLove #HandmadeMagic
• •Dreaming of designing your own jewelry? 💭 We've got everything you need to turn those dreams into dazzling reality! From delicate chains to vibrant beads and all the essential findings, Kokodiy is your creative partner. Shop our full collection now and let your imagination shine! ✨ [Link to website] #JewelryMakingSupplies #CraftYourStory #KokodiyCreations
• •Unleash Your Inner Designer! 💖 Up to 30% Off Your Favorite Kokodiy Supplies!
• •Mini tutorial time! 🤩 Watch how we turn these cute beads into a must-have bracelet in under 60 secs! Grab your supplies from #Kokodiy and get making! #DIYBracelet #CraftTutorial #JewelryDIY #EasyCrafts #KokodiyShop
• •Your Vision, Our Supplies. Create Something Beautiful Today with Kokodiy. Explore Thousands of Beads, Charms & Findings!