Brand Tone

Passionate, Artisanal/Craft-focused, Knowledgeable/Informative, Approachable/Friendly, Authentic

Brand Values

• •Quality
• •Craftsmanship
• •Passion
• •Discovery/Exploration
• •Community
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone (passionate, artisanal, approachable, etc.), core values, do's and don'ts for language, and examples of on-brand copy. Share this with anyone creating content.
• •Always Emphasize Passion and Craft: Whether describing a new bean or a brewing method, infuse the copy with genuine enthusiasm for coffee and the skill involved in roasting. Use words that convey dedication and artistry.
• •Educate, Don't Intimidate: Share knowledge about coffee origins, flavor profiles, and brewing techniques in a way that is accessible and inviting to all, from coffee connoisseurs to curious beginners. Avoid overly technical jargon without explanation.
• •Be Authentic and Transparent: Tell the real story behind your beans, your roasting process, and your brand. If you're community-focused, showcase it. If you're all about exotic origins, highlight those journeys. Authenticity builds trust.
• •Maintain Consistency Across All Channels: Ensure the tone used on your website aligns with your social media posts, email marketing, and even in-person interactions (if applicable). Regular review of content across platforms can help maintain this consistency.

Social Perception

High-Quality Provider, Expert Roasters, Trustworthy, Local/Community-Oriented (Potentially), Aspirational yet Accessible

Copy Examples

• •Instagram Post (New Coffee Arrival): Journey to Huehuetenango with us! 🇬🇹✨ Our latest single-origin from Guatemala has landed, bursting with notes of rich dark chocolate, toasted almond, and a hint of citrus zest. Roasted with passion, ready to transform your morning ritual. Explore the magic in every cup. #KokoCoffeeRoasters #ArtisanCoffee #GuatemalaHuehuetenango #NewRoast #SpecialtyCoffee
• •Website Banner (Homepage): Discover Your Perfect Brew. At KOKO, we meticulously source and artfully roast the world's finest beans, unlocking exceptional flavors just for you. Taste the difference passion makes.
• •Facebook Ad (Promoting a Bestseller): Love a smooth, balanced cup? Our [Bestselling Blend Name] is a community favorite for a reason! Expertly blended for a consistently delicious experience, with notes of [flavor note 1] and [flavor note 2]. See why it's a KOKO classic. Shop now and elevate your daily coffee!
• •Product Description Snippet (for an Ethiopian Yirgacheffe): Experience the birthplace of coffee. Our Ethiopian Yirgacheffe is a celebration of delicate florals, bright lemon acidity, and a sweet, tea-like body. Each small batch is roasted to highlight its unique heirloom character. A truly captivating cup.
• •Email Newsletter Subject Line (Announcing a Roasting Workshop): Unlock the Secrets of Roasting: Join Our KOKO Workshop!