Brand Tone

Friendly, Heartfelt, and Playful

Brand Values

• •Inclusivity
• •Kindness
• •Sustainability
• •Family

Best Practices

• •Always connect the product back to the founding story. The brand's "why" — creating an inclusive option for their daughter — is its most powerful asset. This heartfelt narrative should be a consistent thread.
• •Employ words like "family," "community," "together," "we," and "us." Address the audience directly and personally. The tone should feel like a conversation, not a sales pitch.
• •Regularly reinforce the brand's core value proposition: kind to you, kind to others, and kind to the planet. This provides a simple, memorable framework for all messaging.
• •Utilize user-generated content, photos of the founding family, and videos of children enjoying the cups. Visuals are key to conveying the joy and playfulness of the brand. Let happy customers be your best advocates.
• •From the colorful designs and surprise toys to fun social media posts, keep the element of playfulness alive. Use positive emojis and an upbeat tone to reflect the happiness the brand aims to create.

Social Perception

Trusted, High-Quality, and Mission-Driven

Copy Examples

• •Every KoKocino cup is more than just a cup. It's a chance for a worry-free babyccino for your little one, a step towards a greener planet, and a small act of kindness. Made from sustainable bamboo for your peace of mind. Join the family!
• •Remember the giggles over a warm, frothy drink? Our allergy-friendly, reusable babyccino cups were born from our family's story, so every child can be part of the fun. Safe, sustainable, and oh-so-cute.
• •Life with kids is messy enough! Our durable bamboo babyccino cups are designed for little hands and big smiles. They're dishwasher-safe, BPA-free, and most importantly, they make sure no one gets left out of the 'ccino fun.
• •Teach them about kindness, one sip at a time. Our playful cups are kind to the earth, and a portion of every sale supports children in need. Plus, there s a surprise pop-it toy inside! It's a win-win-win.
• •We get it. As parents of a child with allergies, we wanted to create something that brought joy without worry. That s how KoKocino was born. A simple, beautiful cup that stands for inclusivity, sustainability, and the simple joy of a shared treat.