Brand Tone

Passionate & Enthusiastic, Craftsman-like & Quality-Oriented, Inspiring & Adventurous, Customer-centric & Friendly, Elegant & Sophisticated

Brand Values

• •Craftsmanship & Quality: Dedication to creating high-quality, detailed, and durable wooden maps.
• •Passion for Exploration: A love for travel and bringing the "atmosphere of travel and world exploration into homes."
• •Customer Satisfaction & Personalization: Strong focus on meeting customer needs, offering customization, and ensuring a positive experience.
• •Artistry & Beauty: Creating products that are not only functional but also works of art that enhance living spaces.
• •Joy in Creation: The founders express joy in the creative process itself.

Best Practices

• •Emphasize Craftsmanship and Quality: Always highlight the handmade nature, attention to detail, and high-quality materials used in the products. Use words like "meticulously crafted," "finest wood," "hand-finished."
• •Inspire Wanderlust: Connect the products to the joy of travel, exploration, and adventure. Use evocative language that sparks curiosity about the world.
• •Maintain a Personal and Passionate Voice: Let the founders' passion shine through. Use "we" and share the story behind the brand to build a connection. Language like "made with love" and "our passion" resonates well.
• •Be Customer-Focused and Approachable: Ensure the language is friendly, helpful, and inviting. Highlight customization options and responsive customer service.
• •Focus on Aesthetic Appeal and Home Transformation: Describe how the maps enhance a space, making it more stylish, unique, and personal. Use terms like "stunning centerpiece," "elevate your space," "unique decor."

Social Perception

Highly Positive: Customers overwhelmingly praise the products' beauty, quality, and craftsmanship. Valued for Uniqueness: The 3D wooden maps are seen as unique decor elements that become conversation starters. Appreciation for Customer Service: The brand is recognized for excellent customer service, particularly the willingness to customize and communicate effectively. Seen as a DIY Project (Positively): Many customers enjoy the process of assembling and installing the maps, viewing it as a rewarding activity. Trusted Seller: The "Star Seller" status on Etsy and numerous positive reviews build trust and credibility.

Copy Examples

• •Headline: Chart Your Dreams: Handcrafted Wooden World Maps, Made with Passion. Body: Bring the spirit of adventure into your home. Each Kokobolo map is a labor of love, meticulously crafted to inspire your next journey and beautify your space. Explore our collection and find the piece that tells your story.
• •Social Media Post (Image of a map in a stylish room): Caption: Where will your walls take you? ✨ Our 3D Wooden World Maps are more than just decor; they're a daily invitation to explore, dream, and remember the beauty of our world. Handcrafted with precision and passion. #Kokobolo #WoodenWorldMap #TravelInspiredHome #HomeDecor #Craftsmanship
• •Product Description Snippet: Experience the world in stunning 3D detail. Crafted from the finest sustainable wood, our maps are designed to be a timeless centerpiece in your home or office. We pour our hearts into every piece, ensuring quality that you can see and feel – a true testament to the art of woodworking and the love of travel.
• •Email Subject Line for a Promotion: Your Next Adventure Awaits (On Your Wall!) + Special Offer Inside! Email Body Teaser: Fuel your wanderlust with a Kokobolo wooden map. For a limited time, enjoy [discount/offer] on our handcrafted pieces that bring the world to your fingertips.
• •"About Us" Page Excerpt: From our small workshop to your home, Kokobolo was born from a shared passion for travel and a deep respect for craftsmanship. We believe that a map can be more than just lines and names; it can be a source of inspiration, a reminder of past adventures, and a dream of future ones. Let us help you bring that vision to life.