Brand Tone

Friendly, Whimsical, and Creative

Brand Values

• •Creativity and Originality
• •Community
• •Quality Craftsmanship
• •Eco-Consciousness

Best Practices

• •Create a "Voice" Guide: Develop a simple document outlining key tone words (e.g., "Whimsical," "Friendly," "Creative," "Passionate"), common phrases, emoji usage guidelines, and topics to avoid. This ensures anyone writing copy knows the rules.
• •Use Storytelling: Share the story behind the art. Talk about the inspiration for a new pin design or the process of making jewelry from coconut shells. This reinforces the "artist-driven" and "handmade" values.
• •Engage Like a Friend: When responding to comments and messages on social media, maintain a warm and personal tone. Address users by name, use positive language, and show genuine appreciation for their support and feedback.
• •Focus on "You" and "We": Frame copy to be inclusive and community-focused. Use "you" to speak directly to the customer's needs and desires (e.g., "Your planner will look amazing...") and "we" to create a sense of a shared community (e.g., "We're so excited to share this with you...").
• •Audit Content Regularly: Periodically review all customer-facing text from the website's privacy policy to social media posts to ensure it aligns with the established brand tone. Even functional text can be tweaked to sound more on-brand and less robotic.

Social Perception

The public perception of Kokoberry Art is largely positive, especially within niche communities like enamel pin and stationery collectors. Customers praise the quality and unique designs. The brand is seen as a reliable source for high-quality, artist-driven merchandise with a strong community aspect. A neutral challenge is potential confusion with a separate açaí bowl business sharing the same name.

Copy Examples

• •✨ Magical Mail Alert! ✨ Our new 'Cosmic Kitten' pin has officially landed in the shop. Look at that sparkle! We couldn't wait to share this little celestial buddy with you. Perfect for your jacket, backpack, or pin board. Tap the link in our bio to give this kitty a forever home! #enamelpin #pingamestrong #kawaiiart #kokoberryart #catpin
• •Tired of boring mail? 💌 Let's fix that! Join the Kokoberry Sticker Club and get a bundle of exclusive, super-cute stickers delivered to your door every month. Each design is a happy little surprise you won't find anywhere else. Click here to join the fun and start decorating everything! #stickerclub #stationeryaddict #plannerstickers #kokoberry
• •Let's get creative! 🎉 Our annual Spring Studio Sale is on now! Find happy little discounts on pins, washi tape, and more. It's the perfect time to snag that piece of art you've been dreaming of. Don't wait—these handmade goodies go fast!
• •Hey, art friend! Just a little note to say thanks for being part of our creative world. As a treat, here's a sneak peek at next month's Pin Club theme: 'Forest Fantasia'! We e so excited about these whimsical woodland creatures and we hope you are too. P.S. Your support helps a small artist keep dreaming and creating!
• •Unroll a little bit of happiness! This 'Strawberry Bloom' washi tape is perfect for adding a touch of whimsy to your planner, journal, or gift-wrapping. Featuring our original hand-drawn illustrations of sweet strawberries and tiny blossoms, its a durable, beautiful, and endlessly creative tool for all your projects. Let your imagination bloom!