Brand Tone

Empowering and Motivational, Friendly and Approachable, Positive and Upbeat, Community-Oriented, Stylish and Confident

Brand Values

• •Comfort
• •Confidence
• •Quality & Functionality
• •Style & Design
• •Empowerment of Women
• •Local & Ethical Production
• •Community
• •Active & Healthy Lifestyle

Best Practices

• •Always Emphasize Comfort and Confidence: These are core pillars of the brand. Ensure copy makes women feel good about themselves and the prospect of wearing Koko Active.
• •Use Positive and Inclusive Language: Focus on encouragement, empowerment, and celebrating all body types and fitness levels. Avoid jargon that might alienate beginners.
• •Foster a Sense of Community: Address the audience directly (e.g., "Koko Crew," "you"). Encourage interaction and sharing. Highlight customer stories and testimonials.
• •Showcase Style with Substance: While highlighting the unique and fashionable designs, always tie them back to functionality, quality, and how they support an active lifestyle.
• •Maintain Authenticity and Transparency: Be genuine in your communication. If highlighting local and ethical production, ensure this is clearly and consistently communicated. Address any customer feedback openly and constructively.

Social Perception

Positive Customer Feedback, Appreciation for Design and Quality, Strong Local Brand Identity, Community Focus is Recognized

Copy Examples

• •Headline (Empowering & Confident): Unleash Your Strength. Embrace Your Style. Koko Active – Designed to Move With You.
• •Social Media Post (Friendly & Community-Oriented): Hey Koko Crew! 👋 What movement is making you feel amazing today? Whether it's a chill yoga flow or a high-energy HIIT session, we love seeing you shine in your Koko gear! Share your active moments with #KokoActiveCommunity and let's inspire each other! ✨
• •Product Description Snippet (Stylish & Functional): Meet your new favorite leggings! Our Retro Grade 7/8 High Waisted Leggings aren't just a style statement with their unique, founder-illustrated print; they're crafted for ultimate comfort and support, so you can conquer any workout feeling fabulous and focused. Made with love, locally in SA.
• •Email Subject Line (Positive & Motivational): Ready to Feel Comfortable, Confident, and Capable? Your Koko Active journey starts now!
• •About Us Snippet (Values-Driven): At Koko Active, we believe activewear should be more than just functional. It should be a celebration of you – your strength, your style, your journey. That's why we ethically create high-quality, beautifully designed pieces right here in South Africa, empowering women to live their most active and confident lives.