Brand Tone

Bold & Unapologetic, Empowering & Rebellious, Authentic & Raw, Creative & Individualistic, Conversational & Direct

Brand Values

• •Individuality & Self-Expression
• •Authenticity & Imperfection
• •Empowerment & Rebellion
• •Creativity & Artistry
• •Resilience & Grit
• •Sustainability (through upcycling)

Best Practices

• •Embrace the Unfiltered Voice: Don't shy away from strong language, slang (where appropriate for the specific piece of copy), and a direct, sometimes confrontational tone. Authenticity is key.
• •Channel the Founder's Story & Values: Continuously draw inspiration from the brand's origin story – the self-taught hustle, the South LA grit, the rebellion against norms. Let these values infuse every piece of content.
• •Speak Directly to the "Outsider" & "Rebel": Your audience doesn't want to be coddled; they want to be understood and empowered. Address them as individuals who are already challenging the status quo.
• •Use Provocation with Purpose: Bold and even shocking statements should align with the core message of empowerment, self-expression, or rebellion, not just be for shock value alone. Ensure it reinforces the brand's "why."
• •Be Unapologetically Confident: The copy should exude confidence in the brand, its products, and the individuals who wear them. There's no room for timidity. Project strength and conviction in every word.

Social Perception

Koketa is likely perceived as an edgy, bold, and empowering brand for individuals who are confident, self-expressive, and possibly counter-culture. Customers likely appreciate the uniqueness of the designs, the raw authenticity of the brand's voice, and the rebellious spirit it embodies. The brand seems to foster a sense of community among those who identify with its 'don't give a fuck' attitude and desire to be different.

Copy Examples

• •Headline: Normal is a Dirty Word. Wear Koketa. Body: Tired of blending into the beige? So are we. Our threads are for the rule-breakers, the statement-makers, the ones who laugh in the face of conformity. Each piece is a middle finger to boring. Shop now and let your clothes do the talking. Or screaming. We’re good with either.
• •Product Description (for a custom upcycled jacket): Zero Fucks Given. One of a Kind Made. Body: Dug up, ripped apart, and reborn into this. Just like you, this jacket’s got a history and isn’t afraid to show its scars. Imperfectly perfect, because who wants to be flawless anyway? Own a piece no one else on the planet will have. Go on, make ‘em stare.
• •Instagram Caption (with an image of someone confidently wearing a bold Koketa piece): They Told Me I Was ‘Too Much.’ I Told Them They Weren’t Enough. #Koketa Body: Own your space. Own your style. Own your story. This isn't just fabric and thread, it's f*cking armor. For those who stand out and speak their truth. Tag a badass who needs this energy.
• •Email Subject Line: Your Mom Might Hate It. You’ll F*cking Love It. Body: Let's be real, blending in is for wallpaper. Koketa is for the main characters – the ones who write their own script and don’t give a damn about unsolicited opinions. Our latest drop is packed with pieces that scream individuality. Ready to piss off the establishment (and maybe your aunt Karen)? Dive in.
• •About Us Snippet (alternative): Not for the Faint of Heart. Or the Easily Offended. Body: Koketa is born from grit, late nights, and a healthy dose of ‘don’t give a fuck.’ We make wearable art for humans who are unapologetically themselves. If you’re looking for something to blend in with, you’re in the wrong damn place. We’re here to shake shit up.