Brand Tone

authentic, passionate, ethical, and informative

Brand Values

• •Sustainability & Environmental Responsibility
• •Organic
• •Fairtrade
• •Quality & Craftsmanship
• •Transparency
• •Community
• •Innovation

Best Practices

• •Lead with Values: Always integrate Kokako's core values (organic, Fairtrade, sustainability, quality, transparency, community) into your messaging, making them tangible and relatable.
• •Educate and Inform: Share knowledge about coffee origins, sustainability practices, and the impact of certifications. Avoid jargon where possible, or explain it clearly to empower the consumer.
• •Maintain Authenticity and Transparency: Be honest about your journey, including challenges and successes in sustainability. Use genuine language that reflects the passion of the team.
• •Focus on Quality and Sensory Experience: While ethics are key, don't forget the primary product. Use descriptive, evocative language to highlight the unique flavours and quality of the coffee.
• •Foster Community and Connection: Address your audience directly, invite engagement, and share stories of the people behind the coffee – from farmers to baristas to customers. Emphasize the shared journey towards a better cup and a better world.

Social Perception

Ethical and Trustworthy, High Quality, Sustainable Leaders, Community-Minded, Passionate and Knowledgeable

Copy Examples

• •Instagram Post (Image: Close-up of steaming coffee in a reusable cup, with a lush green coffee farm in the soft-focus background): Every sip tells a story. A story of rich, organic soil, dedicated Fairtrade farmers, and our commitment to a healthier planet. Taste the care in every cup of Kokako. #KokakoCoffee #OrganicDifference #FairtradeFuture #SustainableSips #EthicalBrew
• •Website Banner (About Us page): More Than Just Coffee. We're Kokako. Since 2001, we've been roasting New Zealand's finest organic coffee with a deep respect for the earth and its people. Discover our journey from bean to your beloved brew, and why our commitment to Fairtrade and climate neutrality is at the heart of everything we do. [Learn Our Story]
• •Facebook Ad (Targeting environmentally conscious consumers): Choose Coffee That Chooses Our Planet. 🌿 At Kokako, being certified organic and Climate Neutral isn't a trend, it's our promise. We meticulously source our Fairtrade beans and use home-compostable packaging, so you can enjoy exceptional coffee that's kind to the earth. Make your daily ritual a conscious one. Shop Kokako online today. #KokakoOrganic #ClimateNeutralCoffee #FairtradeCertified #SustainableLivingNZ
• •Product Description (for a new single-origin coffee): Meet La Montaña from Peru: a cup alive with notes of orange, dark chocolate, and raisin. Grown by the dedicated farmers of the [Cooperative Name] Fairtrade Organic cooperative, these beans are a testament to their passion and the unique terroir of the Andes. By choosing La Montaña, you're not just savouring exceptional coffee; you're supporting sustainable livelihoods and biodiversity. Brew with care, enjoy with intention. #SingleOrigin #KokakoRoasters #EthicallySourced #TasteTheOrigin
• •Tweet: Did you know? Our coffee bags are home compostable! 🌱 We're always working on ways to reduce our impact, from bean sourcing to your brew. Enjoy award-winning organic coffee that doesn't cost the earth. #KokakoCoffee #SustainablePackaging #Organic #Fairtrade #NZCoffee