Brand Tone

Friendly and Approachable, Passionate and Caring, Knowledgeable and Trustworthy, Community-Oriented, Supportive

Brand Values

• •Love and Passion for Dogs
• •Quality and Reliability
• •Excellent Customer Service
• •Finnish Identity and Trust
• •Community and Support
• •Expertise

Best Practices

• •Always Prioritize Passion for Dogs: Let the genuine love for dogs shine through in every piece of communication. Use endearing terms and focus on the dog's happiness and well-being.
• •Maintain a Friendly and Welcoming Voice: Address customers as fellow dog lovers. Use warm, approachable language. Avoid overly formal or technical jargon unless explaining specific product benefits clearly.
• •Emphasize Finnish Quality and Trust: Subtly weave in the "Finnish" aspect and the commitment to quality, reinforcing trustworthiness and reliability.
• •Be Helpful and Informative: Position the brand as a knowledgeable resource. Offer tips, advice, and clear explanations, showcasing expertise without being condescending.
• •Foster Community and Shared Values: Encourage interaction, share user stories (with permission), and highlight initiatives like the donation program to connect with customers on a deeper level beyond transactions. Use inclusive language that makes customers feel part of the "Haukkula family."

Social Perception

Positive Customer Feedback, Engagement, Trustworthiness, Caring Brand, Expert Resource

Copy Examples

• •Facebook/Instagram Post (New Product Arrival): Tail wags guaranteed! 🎉 Our new [Product Name] has just landed, designed with your furry friend's joy and well-being in mind. Made from top-quality materials and tested by our own pack, it's the perfect way to show your love. Shop now and let the happy barking begin! #KoiratarvikeHaukkula #FinnishDogStore #HappyDog
• •Email Newsletter Subject Line (Seasonal Offer): Pawsome Deals for a Happy [Season]! Spoil Your Best Friend. *Body Snippet:* Hello fellow dog lover! As the seasons change, so do our furry companions' needs. At Koiratarvike Haukkula, we're passionate about ensuring every dog is happy and healthy, all year round. That's why we've curated a special selection of [seasonal products]...
• •Website Banner (Promoting Blog): More Than Just Supplies – Your Partner in Pethood! 🐾 Explore our blog for expert tips, heartwarming stories, and the latest in dog care. Because we love dogs as much as you do. [Link to Blog]
• •TikTok Video Caption (Humorous/Engaging): When your dog hears the Koiratarvike Haukkula delivery arrive... 😂🔊 Treat your top dog to something special! Link in bio for all their favorite goodies. #DogLife #SpoiledDog #HaukkulaHaul
• •Product Description Snippet (Focus on Quality & Care): Crafted with love and a deep understanding of what your dog truly needs. Our [Product Name] isn't just another accessory; it's a promise of quality, comfort, and happy adventures together. As fellow dog owners, we only offer products we'd trust with our own beloved companions.