Tono de Marca

Sophisticated & Modern, Passionate & Purpose-Driven, Approachable & Authentic, Confident & Understated

Valores de Marca

• •Craftsmanship
• •Quality
• •Sustainability & Ethical Production
• •Versatility & Timeless Design
• •Accessibility to Luxury
• •Community & Inspiration

Mejores Prácticas

• •Emphasize "Made in Italy" with Specificity: Don't just say it – allude to the heritage, the specific region (Le Marche, Florence), and the skills of the artisans. This reinforces quality and authenticity.
• •Balance Luxury with Accessibility: Use sophisticated language that speaks to quality and design, but maintain an approachable, unpretentious tone that avoids alienating customers. Highlight the value proposition.
• •Weave in Sustainability Naturally: Talk about regenerative farming, LWG-certified leathers, and ethical production as inherent parts of the quality and value, not just as a separate checklist item. Make it part of the "why."
• •Focus on Versatility and Timelessness: Showcase how the shoes fit into various aspects of a modern, active life and are designed to be staples beyond fleeting trends. Use words like "everyday," "any journey," "seamlessly."
• •Tell Stories of Craft and Inspiration: Incorporate narratives about the founders' mission, the craftsmanship process, collaborations, or how the shoes empower the wearer's journey. This adds depth and connects with the "passion" and "purpose-driven" aspects of the brand.

Percepción Social

High-Quality Alternative to Luxury, Comfortable & Stylish, Sustainable & Ethical Choice, Positive Customer Experience, Influencer Approved

Ejemplos de Copy

• •Headline: Italian Craftsmanship. Modern Soul. Body: Experience KOIO. Meticulously handcrafted in Italy, our sneakers blend timeless design with a commitment to a regenerative future. Walk with purpose.
• •Headline: Luxury That Moves With You. Body: From city streets to your next adventure, KOIO offers unparalleled comfort and versatile style. Sustainably sourced, ethically made – for every step of your journey.
• •Headline: Beyond the Hype. Enduring Quality. Body: We believe in craftsmanship that lasts and style that transcends trends. Discover KOIO – premium leather sneakers made the Italian way, for those who value authenticity.
• •Headline: The Art of Italian Shoemaking, Reimagined for Today. Body: Each pair of KOIOs passes through 42 pairs of artisan hands. Feel the difference of responsibly sourced materials and designs built for life’s every moment.
• •Headline: Step Into a More Sustainable Future. Body: KOIO is committed to regenerative practices and ethical production. Our sneakers aren't just made to last; they're made with the planet in mind. Wear the change.