Brand Tone

Personal, warm, passionate, friendly, approachable, artisan, pet-centric, speaking directly to fellow dog lovers.

Brand Values

• •Craftsmanship and Quality
• •Durability and Longevity
• •Thoughtful Design
• •Passion for Pets
• •Adventure and Simplicity

Best Practices

• •Lead with Passion, Follow with Quality: Always start from the "why" – the love for dogs and the "cosy" feeling of companionship. Then, support this with the "how" – the tangible benefits of high-quality materials, craftsmanship, and durable design.
• •Use Storytelling: Continue to share the brand's origin story and the roles of Shelby, Matt, and Kallie. This personal narrative builds a strong connection and differentiates Kohsi from larger competitors.
• •Emphasize "Handmade in the UK": This is a significant value proposition. It communicates quality, supporting a small British business, and artisan craftsmanship. It should be present in bios, product descriptions, and ads.
• •Speak from a Pet's Point of View (Playfully): Use phrases like "get those tails wagging" and feature the "Dog Boss," Kallie. This keeps the tone light, friendly, and focused on the ultimate customer: the pet.
• •Highlight Thoughtful Details: Don't just sell a collar; sell the "solid brass buckle" that won't rust or the "double tag design" that protects the engraving. These specific, benefit-driven details justify the premium quality and price point.

Social Perception

Overwhelmingly positive, perceived for amazing craftsmanship, impeccable quality, and beautiful design. Considered a 'Top shop for gifts' with high customer satisfaction, often leading to repeat buyers. The narrative of a small, passionate business owner is well-received and contributes to its appeal.

Copy Examples

• •Built for the Trail. Designed for Your Best Friend. Your dog is more than a pet; they're your co-adventurer. Our handmade leather collars and leads are crafted in Yorkshire to withstand every puddle, path, and peak you explore together. Strong, stylish, and silent (no more tag jingles!), they only get better with age, just like the memories you make. Shop the adventure-ready collection.
• •That feeling when your pup's accessories are as stylish as yours. ✨ Meet our new 'Blooming Fabulous' leather ID tag. Each one is handcrafted from start to finish in our little Sheffield workshop, because we believe your best friend deserves the best. Paws up if you agree! 🐾 #HandmadeWithLove #DogTags #KohsiPets
• •From Our Hands to Their Paws. Kohsi isn't just a business; it's our family's passion. Born from a love for dogs and craftsmanship, every piece we make is a story of quality and care. Discover the Kohsi difference.
• •A Little Something for Your Loyal Companion. Hey [Customer Name], from one dog lover to another, we know the little things make the biggest difference. That's why we put so much care into every stitch and rivet. As a thank you for being part of the Kohsi family, here’s an exclusive look at our newest arrivals, designed for comfort and built to last a lifetime of adventures.
• •Quiet & Durable Leather Dog Tags | Kohsi Pets. Tired of noisy, flimsy pet tags? Our handmade leather ID tags are silent, stylish, and built to last. Custom-engraved and crafted in the UK. Shop now.