Brand Tone

Authentic, Friendly, and Quality-Focused

Brand Values

• •Authenticity: Committed to providing genuine South Asian flavors and products.
• •Quality: Focuses on offering top-grade grocery products and freshly ground spices.
• •Community & Heritage: Deeply rooted in the India Bazaar in Toronto since 1976, serving the South Asian community and those interested in its cuisine.
• •Customer Service: Strives for helpful and nice staff, as reflected in customer reviews.
• •Accessibility & Convenience: Offers online shopping, next-day delivery, and store pickup to make their products easily available.

Best Practices

• •Embrace Storytelling: Share the heritage of the brand (established in 1976), the origin of products, or customer stories to connect on an emotional and authentic level.
• •Use Sensory Language: Describe the aromas, tastes, and textures of the food products, especially spices and fresh items, to evoke a genuine culinary experience (e.g., "intense perfume" of mangoes, "pungent, spicy flavour" of garam masala).
• •Maintain a Helpful and Informative Voice: Continue to provide tips, product information (like the benefits of certain ingredients), and be responsive to customer inquiries, positioning the brand as a knowledgeable resource.
• •Incorporate Community-Specific Keywords & Cultural Relevance: Use terms and refer to festivals or traditions that resonate with the South Asian community while also being welcoming to all interested in the cuisine. (e.g., "deshi masala").
• •Keep it Positive and Passionate: Let the love for authentic Indian food and quality ingredients shine through in all communications. Reflect the enthusiasm seen in positive customer experiences.

Social Perception

Trusted Local Grocer, Knowledgeable & Passionate, Community Staple, Positive Online Engagement

Copy Examples

• •Headline (Website/Social Media): "Your Kitchen's Journey to India Starts Here. ✨ Explore authentic spices, fresh groceries, and the taste of home at Kohinoor Foods."
• •Product Post (Instagram/Facebook - for freshly ground spices): "Unlock the true aroma! Our Garam Masala is freshly ground in-store, bringing you the authentic, pungent flavors your dishes deserve. Taste the Kohinoor difference. #FreshSpices #IndianCooking #TorontoFoodies"
• •Email Newsletter Snippet (promoting seasonal mangoes): "Sweet News from Home! 🥭 The season's best mangoes have arrived straight from India & Pakistan. Get that authentic taste you've been dreaming of – order yours online for delivery or pick-up! #MangoSeason #KohinoorFoods"
• •About Us Blurb (Website): "Since 1976, Kohinoor Foods has been Toronto's heart of Indian flavour. From our family to yours, we bring you the finest groceries, freshly ground spices, and a warm welcome. Discover tradition, taste quality. #IndiaInToronto"
• •Promotional Offer (Facebook Ad): "Cooking up a feast this weekend? Get all your favourite Indian groceries delivered! 🚚 Enjoy 10% off your first online order over $50. Bringing authentic tastes right to your doorstep. #IndianGroceries #TorontoDeals #ShopLocalTO"