Brand Tone

sophisticated, minimalist, and expert

Brand Values

• •Curation of Excellence
• •Appreciation for Materials
• •Global Accessibility
• •Customer Trust and Reliability
• •Authenticity and Simplicity

Best Practices

• •Lead with the Material: Emphasize the materials used (e.g., titanium, brass, concrete, high-grade steel) in product titles and descriptions to appeal to the target audience's appreciation for quality.
• •Keep Language Clean and Direct: Avoid hyperbole and overly promotional language. Use simple, declarative sentences that convey confidence and expertise. The product's quality should speak for itself.
• •Educate, Don't Just Sell: Use product descriptions and blog posts to share details about the designer's philosophy, the manufacturing process, or the unique properties of the materials, as seen in the FAQ about patination.
• •Maintain a Minimalist Aesthetic: Ensure all visual content—from the website to social media—is clean, well-lit, and focuses on the product's details. This visual simplicity reinforces the brand's sophisticated tone.
• •Use Language of Craft and Precision: Incorporate words like "engineered," "machined," "crafted," "curated," and "precision" to align with the values of the brands KOHEZI carries and the expectations of its audience.

Social Perception

highly trusted and specialized retailer for premium stationery and everyday carry (EDC) items

Copy Examples

• •The Weight of Words, captured in brass. The YSTUDIO Classic Revolve Fountain Pen is crafted to evolve with you, its patina telling the story of every idea and inspiration. A tool not just for writing, but for a lifetime. Discover curated craftsmanship. #Kohezi #Ystudio #DesignStationery #TheWeightOfWords
• •The Force That Bonds Elements. A curated collection of Japanese and Taiwanese design essentials, crafted from honest materials for the discerning individual.
• •New from Tactile Turn: Precision in Titanium.
• •Engineered for a lifetime of use in a Texas-based machine shop. The Bolt Action Pen from Tactile Turn offers a satisfying, fluid mechanism and a minimalist form. Machined from solid titanium for a durable, lightweight feel, this is an instrument designed for those who appreciate the unity of function and form.
• •KOHEZI is the Dutch word for cohesion. It represents our core philosophy: to bring together simple, exceptional designs and the undervalued natural materials they are made from. We curate objects that feel substantial, look timeless, and perform flawlessly.