Brand Tone

Elegant, Serene, and Passionate

Brand Values

• •Dedication to Craftsmanship
• •Appreciation of Natural Beauty
• •Artistic Integrity
• •Elegance and Subtlety
• •Connection and Emotion

Best Practices

• •Use Evocative and Sensory Language: Instead of saying "a print of a rose," use descriptive words like "velvet petals," "dew-kissed leaves," "serene colors," and "delicate lines" to immerse the audience in the artwork's mood.
• •Tell the Story Behind the Art: Every piece has an inspiration. Share short narratives about what inspired a particular print—a memory, a specific garden, a feeling. This builds a deeper connection and highlights the brand's value of personal expression.
• •Emphasize the Craft: Regularly mention the specific printmaking techniques used (e.g., "mezzotint," "etching"). Explain briefly what makes the process special. This educates the audience and reinforces the value of craftsmanship.
• •Maintain a Gentle and Respectful Tone: All communication, from post captions to comment replies, should be polite, appreciative, and calm. Avoid slang, aggressive sales tactics, or overly casual language to maintain the brand's elegant persona.
• •Let the Visuals Lead: The copy should always complement, not overpower, the artwork. Keep text concise and impactful. Use captions to add context and emotion to the high-quality images you share, guiding the viewer's interpretation rather than dictating it.

Social Perception

a highly respected, niche artisan brand

Copy Examples

• •Capturing the Soul of the Rose. Discover the timeless elegance of original printmaking by Koharu.
• •Introducing 'Whispers of Dawn,' my latest mezzotint work. This piece was inspired by the quiet moment a rose opens to the first light of day. I poured my heart into capturing its delicate strength. I hope it brings a sense of peace and beauty to you. See the full detail on my website.
• •Koharu is a printmaking artist dedicated to the intricate art of mezzotint. Through her chosen subject, the rose, she explores themes of timelessness, delicate beauty, and the quiet expressions of nature. Each piece is a testament to meticulous craftsmanship and a deep, personal connection to the botanical world.
• •You are warmly invited to experience the world of Koharu Art. From [Start Date] to [End Date], a curated selection of my rose prints will be on display at [Gallery Name]. Join me for an intimate viewing of works that celebrate the serene and passionate art of printmaking.
• •Title: 'Crimson Velvet' | Medium: Mezzotint Print | This original print is a celebration of texture and deep emotion. Each line is etched with intention, bringing the velvety softness and rich color of the rose to life. A statement of quiet elegance for any space.