Brand Tone

Caring & Empathetic, Solution-Oriented & Reassuring, Informative & Trustworthy, Premium & Quality-Focused, Approachable & Friendly

Brand Values

• •Pet Health & Well-being
• •Quality Ingredients & Nutrition
• •Transparency
• •Problem Solving
• •Family & Empathy

Best Practices

• •Emphasize Empathy and Understanding: Always address the pet owner's concerns and emotional journey. Use language that shows you understand their challenges (e.g., "We know it's tough when...").
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "limited ingredients," explain *why* that's beneficial: "Our limited ingredient recipe means fewer things to upset sensitive stomachs, helping your pet feel comfortable and happy."
• •Maintain Transparency and Honesty: Clearly communicate what is (and isn't) in the food. Be open about sourcing and formulation if relevant to the copy. Avoid hype or exaggerated claims.
• •Use Warm, Caring, and Reassuring Language: Words like "gentle," "wholesome," "comfort," "thrive," and "relief" align with the brand's caring nature.
• •Educate and Inform: Provide valuable insights into pet nutrition and how specific ingredients in KOHA products address particular issues. This builds trust and positions the brand as an expert.

Social Perception

Trusted by Pet Owners with Sensitive Pets, High-Quality, Albeit Premium-Priced, Effective for Picky Eaters, Reliable & Reputable, Solution-Provider

Copy Examples

• •Headline: Tired of tummy troubles? Body: We get it. Seeing your furry friend struggle with digestive upset is heartbreaking. That's why KOHA's minimal ingredient diets are crafted with gentle, high-quality proteins and no junky fillers. Give your pet the gift of happy digestion.
• •Headline: Is your picky eater turning up their nose at mealtime? Body: Mealtime battles can be frustrating. KOHA offers a variety of delicious, moisture-rich recipes that even the fussiest cats and dogs can't resist. Finally, a food they'll love, and you'll love feeding them.
• •Headline: Unlock relief for itchy skin and food allergies. Body: KOHA's limited ingredient formulas use novel proteins to help pinpoint and eliminate allergens, giving your pet the comfort they deserve. Because a happy pet means a happy you.
• •Headline: Know exactly what you're feeding them. Body: At KOHA, we believe in transparency. Our minimal ingredient recipes are made with high-quality, named meats and beneficial additions like pumpkin and New Zealand Green Mussels – and never any grains, potatoes, or artificial additives. Just pure, wholesome nutrition.
• •Headline: From our family to yours: A solution born from love. Body: When our own dog, Ellie, faced food sensitivities, we created KOHA. We understand your journey and are dedicated to helping your pet thrive with clean, nutritious food. Because every pet deserves to feel their best.