Brand Tone

The Passionate Expert: knowledgeable, authoritative, approachable, simple, curated, premium, passionate, and personal, aiming to demystify specialty coffee.

Brand Values

• •Quality and Craftsmanship
• •Education and Discovery
• •Accessibility
• •Curation

Best Practices

• •Maintain the "Expert, Not Elitist" Balance: Always use knowledgeable language, but immediately follow it with a simple explanation.
• •Lead with Story and Emotion: Frame products as experiences by using narratives, whether it's the brand's origin story or the story of a specific coffee farm.
• •Emphasize "Discovery" and "Curation": Use words like "discover," "explore," "uncover," "hand-picked," and "selected" to reinforce the brand's value proposition.
• •Speak Directly to the Target Audience: Lean into the identified audience by being direct, benefit-oriented, and focused on quality and performance.
• •Be Consistent Across All Channels: Ensure the brand voice is uniform across all platforms, from social media to website, to build a strong, recognizable, and trustworthy brand identity.

Social Perception

Koffie Kenner is perceived as a trustworthy, reliable, and high-quality online store. Customers consistently praise the delicious coffee, top-tier experience, and super friendly customer service, with no significant negative sentiment.

Copy Examples

• •Light vs. Dark Roast: It's Not Just About Color. Ever wondered what "roast profile" really means? A light roast lets the bean's origin shine—think bright, fruity, and acidic notes. A dark roast brings out deep, chocolaty, and robust flavors from the roasting process itself. Neither is "better," just different. Which journey will your cup take you on today? Explore both in our shop. #SpecialtyButSimple #KoffieKenner #CoffeeEducation
• •Stop Drinking Boring Coffee. Your morning routine deserves an upgrade. For too long, specialty coffee felt like a world with locked doors. We're the key. The Koffie Kenner subscription isn't just a delivery; it's a monthly discovery tour of Holland's finest roasters, curated to your taste. Ready to become a connoisseur, right from your kitchen? Let's begin. [Start My Coffee Journey]
• •From Two Brothers to a Nation of Connoisseurs. What started as a shared passion became a simple mission: to make incredible coffee accessible to all. We find the gems so you can enjoy the journey. This is Koffie Kenner. #Craftsmanship #CoffeeLovers
• •Master Your Morning Espresso. Get the best beans for your machine, delivered. We've sourced the most exceptional, freshly-roasted espresso beans from across the Netherlands. Rich, balanced, and full of character. No fluff, just phenomenal coffee. Order by 17:00, and elevate tomorrow's cup. #KoffieKenner #Espresso #SpecialtyCoffee
• •A Journey to the Birthplace of Coffee. Experience the vibrant heart of Ethiopia with this single-origin Yirgacheffe. Sourced from smallholder farms and masterfully light-roasted, it bursts with delicate notes of jasmine, bergamot, and a clean, citrus finish. It's not just a coffee; it's a story of place and process in every sip. Perfect for your favorite filter method.