Brand Tone

reliable, experienced, and service-oriented

Brand Values

• •Expertise/Experience: Highlighting over 80 years in the business.
• •Quality: Offering top brands and their own repair service.
• •Customer Service: Emphasizing personal advice, fast delivery, and free returns.
• •Reliability: Positioning themselves as a specialist that customers can depend on for their travel needs.
• •Durability/Sustainability (emerging): Some product descriptions, like for the Samsonite Essens, highlight the use of recycled materials and European production.

Best Practices

• •Emphasize Heritage and Trust: Consistently mention the 'since 1937' and family business aspect to build credibility.
• •Focus on the Customer's Journey: Use language that shows understanding of travel needs and aspirations (e.g., 'worry-free travel,' 'perfect travel companion').
• •Highlight Service Benefits: Regularly feature practical advantages like fast/free shipping, free returns, and the availability of personal advice (online and in-store).
• •Showcase Expertise: Talk about their knowledge of top brands, materials, and luggage features (e.g., lightweight, durable, TSA locks).
• •Maintain a Professional yet Approachable Voice: Avoid overly casual slang but ensure the language is clear, helpful, and welcoming. The current website copy like 'Kunnen we je helpen? We staan voor je klaar!' (Can we help you? We are ready for you!) is a good example.

Social Perception

Customers looking to purchase suitcases online are generally concerned with product quality, durability, price, delivery speed, and customer service. The presence of a physical store and a long history likely contributes positively to their perception among customers who value traditional retail trust signals.

Copy Examples

• •Traveling soon? Trust 80 years of experience to find your perfect suitcase. Kofferkopen.nl - Your journey, our passion.
• •More than just a suitcase, it's a travel companion. Discover top brands and personal service at Kofferkopen.nl, your luggage specialist since 1937.
• •From city breaks to world adventures, start your trip right with Kofferkopen.nl. Fast delivery, free returns, and expert advice guaranteed.
• •Don't let luggage worries weigh you down. Our curated collection and in-house repair service ensure peace of mind for every journey. Visit Kofferkopen.nl.
• •Quality that travels with you. Explore our range of durable and stylish suitcases, backed by decades of expertise. Shop Kofferkopen.nl today.