Brand Tone

Relatable, Down-to-earth, Fun-loving, Positive, Energizing, Caring, Simple

Brand Values

• •Relatability
• •Honesty
• •Energy
• •Caring
• •Simplicity
• •Joy
• •Hard Work
• •Efficacy
• •Giving Back

Best Practices

• •Emphasize the 'no BS' approach by being transparent and honest about the product's benefits.
• •Incorporate language that reflects energy, awakening, and refreshment, such as 'boost,' 'invigorate,' and 'recharge'.
• •Highlight the brand's origin story, focusing on the real-world need that led to its creation, emphasizing its relatable nature.
• •Showcase the charitable partnership with Feed the Hungry to underscore the brand's caring and empathetic side.
• •Use short, direct sentences and avoid technical jargon to maintain simplicity and clarity in messaging.

Social Perception

A practical and trustworthy brand that offers a convenient and energizing solution for busy individuals, particularly mothers and young women, while maintaining transparency and a fun-loving attitude.

Copy Examples

• •Koffee Fix Facial Spritz: Your zero-calorie coffee fix for your face! Hydrate, awaken, and refresh on the go.
• •Busy mom? Need a boost? Our coffee-infused spritz is the perfect pick-me-up without the jitters.
• •We're not promising miracles, just a refreshing spritz that'll kickstart your day. #NoBSskincare
• •Every Koffee Fix purchase helps feed a child in Nicaragua. Feel good about your glow!
• •Spritz your way to hydrated, happy skin. Because life's too short to be dull! ✨