Brand Tone

Approachable, knowledgeable, passionate, confident yet humble, authentic, personal, modern, and energetic, reflecting a deep respect for the land and winemaking.

Brand Values

• •Terroir and Authenticity
• •Family and Legacy
• •Innovation and Creativity
• •Drinkability and Freshness
• •Minimal Intervention

Best Practices

• •Always connect the wine back to its origin; the "wine is made in the vineyard" philosophy should be a recurring theme.
• •Personalize the brand by consistently telling the story of Damon and Jono, their partnership, and the family legacy to build authenticity and human connection.
• •Use "Fresh," "Vibrant," and "Textural" to describe the sensory experience of the wine, reinforcing the brand's signature style.
• •When talking about new techniques or alternative varieties, frame it as building upon the strengths of the Clare Valley, not dismissing them.
• •Openly share details about the minimal-intervention process (unfined, unfiltered, low sulphur, organic practices) to build trust and reinforce authenticity.

Social Perception

Perceived as one of Australia's most exciting and innovative young wine producers, successfully 'sexing up' the Clare Valley. Viewed as artisans and standard-bearers for a new wave of authentic, sustainably-minded, and highly drinkable Australian wines. Considered avant-garde, yet known for clean, well-made, high-quality wines.

Copy Examples

• •It all starts here. Our 2024 Watervale Riesling comes from the same earth our family has farmed for over 40 years. We just guide it along. Picked early for that signature Clare Valley zip, this is a wine that’s bright, pure, and speaks of its place. The story of our home, bottled. Available now on our website.
• •Think of a classic Clare blend, then think again. La Korse is our nod to the sun-drenched vineyards of Corsica, made with Clare Valley soul. A lively blend led by Sangiovese and Sciacarello, it's juicy, spicy, and vibrant. We call it a 'drink-now' red for a reason. Unfined, unfiltered, and unapologetically delicious. Perfect for a slight chill on a warm evening.
• •At Koerner Wine, we're guided by a simple philosophy: make wines we love to drink. From our family's Clare Valley vineyard, we're crafting fresh, textural, and vibrant wines that blend tradition with a touch of rule-breaking. Discover the new taste of Clare. Shop our collection.
• •We're Damon and Jono Koerner. We grew up in the Clare Valley, and now we're raising our own families here while continuing a legacy started by our parents. Our approach is simple: honest work in the vineyard and minimal intervention in the winery, so the character of the fruit can shine. It's a partnership, between us as brothers, and between us and the land.
• •The best wine is the wine you can share. That's why we're excited to re-release our Brothers in a Box Riesling. It's the same premium, minimal-intervention wine you love, now in a format that's better for the planet and perfect for any occasion. Forget what you think you know about goon—this is the future of delicious, sustainable drinking.