Brand Tone

Professional, informative, and reassuring. Acknowledge both positive outcomes and potential variability.

Brand Values

• •Professionalism
• •Customer satisfaction
• •Transparency
• •Realistic expectations
• •Effective results

Best Practices

• •Maintain a consistent and professional tone across all communication channels.
• •Address both the positive and mixed experiences shared by customers transparently.
• •Clearly differentiate the clinic from the unrelated air conditioning company with a similar name in all communications.
• •Highlight the professionalism of the staff and the potential results of treatments based on positive customer feedback.
• •Acknowledge the variability in results and the individual factors that can influence the effectiveness of treatments.

Social Perception

Generally positive, but with awareness of mixed experiences and potential confusion with another company. Strive for a perception of professionalism, transparency, and reliable results.

Copy Examples

• •"At KoelKlinieken, our experienced professionals are dedicated to helping you achieve your body goals with advanced treatments like CoolSculpting."
• •"We understand that results can vary with cryolipolysis. Our team will provide a thorough consultation to determine if this treatment is right for you."
• •"Discover the confidence that comes with a slimmer silhouette. Contact KoelKlinieken today to learn more about our CoolSculpting options."
• •"Don't confuse us with air conditioning! KoelKlinieken specializes in body contouring and aesthetic treatments to help you look and feel your best."
• •"Your satisfaction is our priority. We strive to provide exceptional care and realistic expectations for all our clients."