Brand Tone

informative, appreciative (of scents and well-being), and quality-focused.

Brand Values

• •Quality: Offering high-quality fragrance products and "materie prime eccezionali" (exceptional raw materials).
• •Customer Satisfaction: Highlighted through their "Clienti soddisfatti" page and mentions of good service.
• •Sensory Experience/Well-being: The core business revolves around enhancing environments and experiences through scent. The blog on finding the ideal fragrance for each room supports this.
• •Expertise/Guidance: Providing advice on fragrance selection.
• •Tradition (potentially): By carrying established brands and focusing on products like incense, there's an implicit connection to the tradition of home fragrance.

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of the brand's tone (e.g., "Refined," "Welcoming," "Expert," "Sensory-focused"). Provide examples of "do's and don'ts" for word choice and phrasing.
• •Emphasize Sensory Language: Consistently use descriptive adjectives that appeal to the sense of smell and the emotions or ambiance a fragrance can create (e.g., "enveloping," "crisp," "serene," "uplifting," "cozy").
• •Educate and Inform: Share knowledge about different scent families, the benefits of certain fragrances, or tips for fragrance layering. This positions the brand as an expert and builds trust.
• •Maintain a Consistent Visual Identity: Ensure that the tone of the copy is complemented by the visual elements used on the website, social media, and any marketing materials. Elegant and high-quality imagery will reinforce a quality-focused tone.
• •Listen and Adapt (Slightly): While maintaining core consistency, pay attention to how customers talk about the products and the brand. Their language can offer insights and allow for subtle adaptations in copy to better resonate with the audience, without losing the established tone. For example, if customers frequently mention "relaxation," incorporate this theme more prominently.

Social Perception

Within their own platform, the perception is positive, with customers praising product quality, scent longevity, and customer service.

Copy Examples

• •Headline (Website/Social Media): "Discover the Art of Fragrance: Elevate Your Everyday with Kodo Boutique."
• •Product Description (e.g., for a diffuser): "Immerse your home in a symphony of scents. Our [Product Name] diffuser, crafted with the finest Italian essences, offers a long-lasting aroma that gently transforms your space into a sanctuary of tranquility. Experience the Kodo difference."
• •Social Media Post (Instagram/Facebook): "Which scent best tells your home's story? From invigorating citrus to calming lavender, find your signature fragrance at Kodo Boutique. Explore our curated collection and let us guide you to the perfect ambiance. #KodoBoutique #HomeFragrance #ItalianScents #ScentedSpaces #Turin"
• •Email Newsletter Snippet: "A Kodo Tip: Create a welcoming atmosphere in your living room with warm, inviting notes like vanilla or sandalwood. Our experts at Kodo Boutique are always here to help you choose the ideal fragrance for every corner of your home. Visit us in Turin or shop online!"
• •About Us Snippet (Website): "At Kodo Boutique, we believe that fragrance is more than just a scent – it's an experience, a memory, a way to enrich life. We are passionate about sourcing and curating the finest home fragrances to help you create spaces that inspire and comfort. Based in the heart of Turin, we bring the art of Italian and international perfumery to your doorstep."