Brand Tone

Aspirational & Stylish, Playful & Whimsical, Accessible & Inclusive, Enthusiastic & Engaging, Confident & Assertive (Promotional)

Brand Values

• •Quality
• •Customer Satisfaction
• •Accessibility & Affordability
• •Style & Individuality
• •Australian Owned
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's personality, tone words (e.g., playful, stylish, accessible, empowering), "words we use/don't use," and preferred grammar/style. This ensures everyone creating content is on the same page.
• •Know Your Audience: Understand who you're talking to. Tailor the language and references to resonate with your target customers (e.g., minimalists, maximalists, those seeking unique items).
• •Be Consistent Across All Channels: Whether it's the website, an Instagram caption, a TikTok video, or customer service email, the tone should feel distinctly "Koda."
• •Inject Personality: Don't be afraid to use humor (where appropriate), emojis, and engaging questions to make the brand feel more human and relatable, reflecting the "playful" and "whimsical" aspects.
• •Listen and Adapt: Monitor customer feedback, comments, and reviews to understand how your tone is being perceived. Be open to refining the voice as the brand evolves, but always stay true to the core values of being stylish, accessible, and quality-focused.

Social Perception

Positive Customer Experiences (from some sources), Negative Trust Score (from scam detection sites), Engaged Social Community (User-Generated Content), Focus on Aesthetics

Copy Examples

• •Homepage Banner: "Unlock Your Unique ✨ Style! Discover Koda's curated collection of fashion, home & gifts. Australian-owned, globally loved. Free shipping on us!"
• •Product Description (e.g., for a quirky lamp): "Say goodbye to boring corners! Our [Lamp Name] isn't just a light, it's a personality-packed piece that sparks joy (and conversations!). Get ready to glow. 😉 #KodaStyle"
• •Instagram Post: "Weekend vibes incoming! 🛋️✨ Elevate your chill zone with our latest homewares. Because your space deserves to be as fabulous as you are. Tap to shop & enjoy free shipping! #KodaHome #AustralianOwned"
• •Email Subject Line for a Sale: "🎉 Surprise! Your Style Upgrade is ON SALE (but not for long!)"
• •TikTok Video Caption (showcasing a dress): "Twirl into your next adventure with the Louisa Dress! 💃 Chic, comfy, and totally you. Get yours now with free shipping! #KodaFashion #OOTD #MaxiDressLove"