Brand Tone

Practical, Reliable, and Robust. Secondary Tones: Adventurous, Empowering, Innovative.

Brand Values

• •Durability & Quality
• •Performance & Brightness
• •Versatility & Portability
• •Innovation
• •Practicality & Usefulness
• •Customer Empowerment

Best Practices

• •Prioritize Clarity and Function: Always clearly communicate the practical benefits and features of the products. Avoid overly flowery or ambiguous language.
• •Use Strong, Active Verbs: Words like Illuminate, Conquer, Power, Secure, Build, and Explore can convey strength and capability.
• •Incorporate User-Centric Language: Focus on how the products help the user achieve their goals or solve their problems (e.g., Light your way, Make your work easier, Secure your home).
• •Maintain a Confident but Approachable Voice: Be confident in the product's quality and performance, but remain accessible and avoid jargon where possible. If technical terms are used, explain them simply.
• •Visually Align Copy with Imagery: Ensure the copy complements the rugged, adventurous, or practical imagery used in marketing materials. The words should match the picture. For smart home, shift slightly to emphasize convenience and modern living, while still retaining the reliability core of Koda Built.

Social Perception

Generally perceived as a provider of bright, tough, and good-value lighting solutions, particularly their portable work and outdoor lights. Trusted for Specific Needs. Emerging Smart Home Player. Reliable.

Copy Examples

• •Headline (Work Light): Don't Just Light Your Workspace. Command It. Koda Built: Brightness That Works as Hard as You Do.
• •Social Media Post (Outdoor Light): From the trail to the campsite, darkness doesn't stand a chance. Pack the Koda [Specific Product Name] and own the night. #KodaBuilt #AdventureReady #BrightIdeas
• •Product Description Snippet (General): Engineered for the toughest jobs and wildest adventures, Koda lights deliver uncompromising brightness and rugged reliability, wherever you need it most.
• •Email Subject Line (Promotion): Light Up Your Next Project (or Adventure!) with Koda – Deals Inside!
• •Smart Home Product Ad Copy: Smarter Living, Brighter Home. Effortlessly control your environment with Koda Connect smart lights and devices. Simple, secure, and built for your life.