Brand Tone

Empathetic, therapeutic, and trustworthy. The language is caring, supportive, and informative, backed by scientific authority and authenticity from the founder's story and customer testimonials.

Brand Values

• •Well-being and Mental Health
• •Ethical & Sustainable Production
• •Quality and Innovation
• •Authenticity and Irish Heritage

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use language that acknowledges the customer's struggles (e.g., "feeling stressed," "struggling to switch off") before presenting the solution.
• •Anchor in Authenticity: Regularly feature the founder’s story and the brand's origins. This reinforces the trustworthiness and purpose-driven nature of the company.
• •Educate, Don't Just Sell: Explain the "why" behind the product. Use terms like "Deep Touch Pressure" and describe how the features (like the shoulder embrace) deliver specific therapeutic benefits.
• •Highlight Ethical Choices: Consistently mention the ethical European production and use of premium, sustainable materials. This appeals to conscious consumers and justifies the premium price point.
• •Amplify Customer Voices: Let the results speak for themselves. Use direct quotes and powerful testimonials from real customers in ad copy, social media posts, and product pages to build social proof and emotional connection.

Social Perception

Highly positive and life-changing. Perceived as a premium, high-quality brand that delivers on promises, leading to personal transformations. Products are described as comforting and soothing, a worthwhile investment in well-being, and popular gifts.

Copy Examples

• •Feel the day's stress melt away. Kocoono’s weighted blanket is more than just a blanket; it’s a therapeutic hug designed to calm your nervous system and guide you into a deep, restorative sleep. Rediscover your calm tonight.
• •Show them you care with a hug they can feel, anytime. Ethically made in Europe and designed in Ireland, a Kocoono blanket is a lasting gift of comfort for anyone who needs to rest and recharge.
• •Our patent-pending design isn't just a feature; it's a promise. The unique shoulder embrace provides targeted pressure to dissolve tension where you hold it most. Customize the weight to create your perfect sanctuary.
• •Founded by a therapist, Kocoono was born from a real need for comfort and calm. We combine the science of Deep Touch Pressure with the highest quality materials to bring you a blanket that truly understands your body and mind.
• •Better days start with better nights. Make Kocoono a part of your wind-down routine to reduce restlessness, soothe anxiety, and wake up feeling refreshed and ready for anything. Invest in your rest.