Brand Tone

Sophisticated & Premium, Approachable & Friendly, Enthusiastic & Passionate, Modern & Stylish, Celebratory

Brand Values

• •Quality: Uncompromising commitment to using the finest ingredients, premium spirits, and expert crafting to deliver a bar-quality experience.
• •Convenience: Making exceptional cocktails easily accessible for enjoyment at home without the need for extensive ingredients or mixology skills.
• •Craftsmanship: Cocktails are handmade in small batches by a team of bartenders, emphasizing care and precision.
• •Discovery & Experience: Encouraging customers to explore new flavors and enjoy the ritual of a well-made cocktail. The 'story behind the serve' cards add to this.
• •Friendship & Connection: Born from a friendship, the brand aims to help create and enhance social moments.

Best Practices

• •Embrace Sophisticated Simplicity: Use clear, elegant language. Avoid overly technical jargon but don't shy away from evocative descriptions of flavors and ingredients. The tone should feel premium but not pretentious.
• •Tell the Story: Weave in elements of the brand's origin, the expertise behind the cocktails (Neil Donachie, Savoy connection), and the passion for quality. This adds depth and authenticity.
• •Focus on the Experience: Highlight not just the drink, but the moment it creates – relaxation, celebration, connection. Use sensory language to help customers imagine enjoying the cocktail.
• •Maintain Visual Consistency: Ensure that the sophisticated and stylish visual identity seen on Instagram and the website is reflected in all communications. This reinforces the premium feel.
• •Engage with Enthusiasm: In social media interactions and customer service, maintain a friendly, approachable, and genuinely enthusiastic tone. Reflect the passion for cocktails that the brand was founded on.

Social Perception

High-Quality Innovator, Trusted & Reliable, Aspirational yet Accessible, Gift-Worthy, Associated with Enjoyment and Special Moments

Copy Examples

• •Instagram Post (New Product Launch): Weekend plans? Sorted. ✨ Introducing our new [Cocktail Name], a sublime blend of [Key Ingredient 1], [Key Ingredient 2], and a whisper of [Key Ingredient 3]. Crafted by our Savoy-trained experts, it's your shortcut to bar-quality bliss at home. Simply chill, pour, and elevate your evening. Link in bio to discover your new favourite. #Kocktail #NewCollection #AtHomeBar #PremiumCocktails #WeekendVibes
• •Website Product Description (Espresso Martini): The ultimate pick-me-up, reimagined. Our Espresso Martini is a luxurious fusion of smooth Wheatley Vodka, rich Caffe Borghetti, and an intense hit of Minor Figures cold brew coffee. Hand-mixed by our dedicated bartenders, each bottle delivers that perfectly balanced, creamy, and invigorating experience you’d expect from a world-class bar. Just shake with ice for a velvety crema and garnish with coffee beans. Pure indulgence, effortlessly. #KocktailEspressoMartini #BarQualityAtHome #CoffeeCocktail
• •Email Subject Line (Subscription Offer): Unlock a World of Flavour: Your Exclusive Kocktail Discovery Awaits. *Email Body Snippet:* Tired of the same old tipple? Let us take you on a curated journey. Each month, our Kocktail subscription box delivers expertly crafted cocktails, new taste sensations, and the story behind every serve, right to your door. For a limited time, start your adventure and get [Offer details]. Elevate your home bar, one Kocktail at a time.
• •Facebook Ad (Gifting Focus for Festive Season): Give the Gift of Exquisite Sips this Christmas! 🎄✨ From our award-winning classics to our famous cocktail Krackers, Kocktail has the perfect present for every discerning drinker on your list. Beautifully bottled, expertly blended. Make their celebrations sparkle. Shop our Christmas Collection now! #KocktailChristmas #GiftIdeas #PremiumGifts #CocktailLovers #ReadyToDrink
• •Website Banner (General Brand Message): Bar Quality, Zero Fuss. Kocktail: Bringing the world's finest cocktails from our hands to your home. Discover expertly mixed, ready-to-pour perfection.