Brand Tone

Premium and Sophisticated, Passionate and Enthusiastic, Expert and Informative, Customer-Oriented and Trustworthy

Brand Values

• •Quality and Craftsmanship
• •Passion for Cooking
• •Customer Satisfaction
• •Exclusivity and Selection

Best Practices

• •Emphasize premium materials and craftsmanship in product descriptions.
• •Highlight the blend of art and functionality, particularly for Damascus knives.
• •Use sophisticated language to convey elegance and exclusivity.
• •Focus on how the products enhance the cooking experience.
• •Maintain a customer-oriented approach by highlighting guarantees and support.

Social Perception

High-quality, aesthetically pleasing, and very sharp knives, representing a blend of art and functionality. Professional and responsive to customer service.

Copy Examples

• •Discover our exclusive collection of meticulously crafted Damascus knives, where art meets culinary precision.
• •Elevate your cooking experience with our premium knives, designed to bring joy and professionalism to your kitchen.
• •Each knife features a 67-layer Damascus steel blade with a VG10 steel core, ensuring exceptional sharpness and durability.
• •Experience the difference of 'Klasse statt Masse' with our carefully selected products and commitment to quality.
• •Shop with confidence knowing we offer free shipping within Germany, Austria, and Switzerland, along with a 14-day return policy.