Brand Tone

Professional, Knowledgeable, Friendly, Approachable, Customer-Centric, Trustworthy, Honest, Community-Oriented, Innovative

Brand Values

• •Customer Satisfaction
• •Employee Satisfaction
• •Family Heritage and Legacy
• •Integrity and Honesty
• •Quality
• •Innovation

Best Practices

• •Create and disseminate a clear brand voice guide that outlines the desired tone (Professional, Friendly, Customer-Centric, Trustworthy, Innovative) with specific examples for all customer-facing communications (website, social media, ads, emails, scripts).
• •Regularly incorporate elements of the family heritage, longevity, and commitment to customer/employee satisfaction into marketing messages. This reinforces trust and community connection.
• •Ensure all employees, especially those in sales and service, understand and embody the brand values and tone in their interactions. Regular training can help maintain consistency.
• •Continue to monitor social media and review sites, responding thoughtfully and professionally to all types of feedback. This demonstrates customer-centricity and a commitment to resolving issues.
• •Use testimonials (with permission), highlight skilled technicians, and feature long-term employees to provide authentic social proof of the brand's values and the positive experiences it delivers.

Social Perception

Largely Positive, Responsive and Engaged, Reliable and Trustworthy, Established Community Member

Copy Examples

• •Facebook Post (Friendly/Community Focus): Serving Edmonton for generations! 🚗 From our family to yours, Koch Ford Lincoln is dedicated to finding you the perfect vehicle with a smile. Experience the difference that community commitment and customer care make. #KochFordLincoln #YEGauto #FordFamily #LincolnLuxury #EdmontonCommunity
• •Website Headline (Trust/Professionalism): Koch Ford Lincoln: Decades of Trust, Miles of Satisfaction. Your premier destination in Edmonton for Ford and Lincoln vehicles, backed by award-winning service.
• •Instagram Caption (Innovation/Showcase): Old school cool meets new school rules! 🔥 Check out this custom Ford F-150 featuring our exclusive retro package. Driving a legend, reimagined by Koch Ford Lincoln. What classic Ford inspires you? #KochFordCustoms #RetroFord #F150 #EdmontonTrucks #FordPerformance #LincolnStyle
• •Radio Ad Snippet (Customer-Centric/Approachable - 20 seconds): Tired of the typical car dealership runaround? At Koch Ford Lincoln, we listen. Our friendly experts in Edmonton guide you to the perfect Ford or Lincoln, pressure-free. Visit us on Gateway Boulevard – where your satisfaction drives us.
• •Service Reminder Email (Reliability/Expertise): Keep Your Journey Smooth. Trust the certified Ford & Lincoln experts at Koch Ford Lincoln for all your service needs. Genuine parts, unparalleled expertise. Book your appointment today and drive with confidence. [Link to Service]