Brand Tone

Warm & Gentle, Authentic & Sincere, Appreciative & Respectful, Elegant & Refined, Nostalgic & Comforting

Brand Values

• •Craftsmanship & Artisanship
• •Natural Materials
• •Quality & Durability
• •Enriching Daily Life
• •Tradition
• •Connection with Nature

Best Practices

• •Emphasize Sensory Language: Use words that evoke touch ("smooth," "textured"), warmth ("cozy," "comforting"), and sight ("natural grain," "subtle elegance") to connect with the tangible qualities of wood.
• •Tell the Story of Craftsmanship: Highlight the handmade nature, the skill of the artisans, and the origin of the wood. This reinforces authenticity and value.
• •Focus on "Enriching Life": Frame product benefits around how they enhance daily routines, bring comfort, or add a touch of natural beauty to the customer's environment.
• •Maintain a Gentle and Respectful Voice: Avoid overly aggressive sales language. Instead, use an inviting, appreciative, and calm tone that reflects the nature of the products and the brand's ethos.
• •Visual-Verbal Harmony: Ensure that the copy consistently complements the high-quality, natural, and warm imagery used on the website and social media. The words should feel as organic and carefully chosen as the wood itself.

Social Perception

High Quality, Aesthetic Appeal, Authenticity, Premium (Potentially)

Copy Examples

• •Welcome the gentle embrace of nature into your home. Discover handcrafted wooden pieces that tell a story of tradition and warmth.
• •Sip your morning coffee from a cup that feels like a warm hug. Each piece is lovingly shaped by our artisans from [type of wood], celebrating the unique grain and timeless beauty of natural wood. Begin your day with a touch of serene craftsmanship.
• •Finding beauty in simplicity. Our [product name] is more than just an object; it's a small piece of nature's art, designed to bring a quiet joy and lasting warmth to your everyday moments. #KoboYakata #WoodenCrafts #HandmadeWithLove #LifeWithWood
• •For over three decades, Kobo Yakata has believed in the quiet power of wood. We partner with skilled artisans to bring you pieces that not only serve a purpose but also enrich your life with their inherent warmth and gentle spirit.
• •Feel the Connection: New Handcrafted Wooden Treasures Arrive