Brand Tone

Aspirational and creative, with a dual approach: exclusive and artistic on the website, and accessible, playful, and inspiring on social media.

Brand Values

• •Artistic Expression
• •Exclusivity and Individuality
• •Creativity and Personalization
• •Cultural Fusion
• •Quality Craftsmanship

Best Practices

• •Lead with "Fashion as Art": Every piece of copy, whether for a product description or a social media post, should reinforce the idea that KOBDSGN products are not just items, but pieces of wearable art. Use words that evoke creativity, craftsmanship, and a higher sense of style.
• •Emphasize Exclusivity: Always highlight the limited nature of the products. Use phrases like "limited run," "exclusive design," or "one of a kind" to create a sense of urgency and appeal to the desire for unique items.
• •Maintain a Dual-Tone Strategy: Continue to use a more sophisticated, artistic tone on the website and in email marketing, while adopting a more playful, engaging, and inspiring tone on highly visual platforms like TikTok and Instagram. This allows the brand to be both aspirational and accessible.
• •Foster a Creative Community: In your social media copy, actively encourage user-generated content. Ask questions like, "What would you bedazzle?" and feature customer creations. This reinforces the brand's value of creativity and builds a loyal community.
• •Tell the Story: Consistently weave the brand's origin story —the Spanish-Japanese fusion, the start in Japan —into the copy where appropriate. This adds a layer of authenticity and depth that separates KOBDSGN from generic fashion brands.

Social Perception

The brand is perceived as highly creative and visually appealing, with strong appreciation for its aesthetic and skill, particularly in bedazzling. There is significant interest in the DIY aspect, inspiring users to create. While social media comments are overwhelmingly positive, there's a lack of independent reviews for the clothing line.

Copy Examples

• •Art isn't just hung on walls. It's worn. Introducing the 'HAKU' denim jacket, a fusion of Barcelona design and Tokyo street style. One of only 50 pieces created. This isn't just fashion; it's a statement. #KOBDSGN #FashionAsArt #LimitedEdition
• •Why fit in when you can stand out? We believe your style should be as unique as you are. Grab one of our DIY kits and turn your everyday into a masterpiece. #KOBDSGN #Bedazzled #DIYfashion #CustomCulture
• •Beyond Trends. Beyond the Ordinary. KOBDSGN offers exclusive, limited-run apparel for the individual who sees fashion as a form of self-expression. Discover our latest collection.
• •You were born to create. We just provide the tools. Our new DIY bedazzle kits have everything you need to add your personal touch to anything you can imagine. What will you create? #KOBDSGN #UnleashYourCreativity #DIY
• •Welcome to the KOB family. You're one of the few who understands that style is more than just clothes. As a thank you for being part of our movement, here's an exclusive look at our upcoming 'Season 6' collection. #KOBDSGN #Exclusive